Country Marketing Manager – Contractor

This is a fully remote position, open to applicants in Nigeria.

📋 Description

• Position Duolingo as a culturally relevant and beloved brand among Nigerian audiences.

• Foster awareness and drive growth within Nigeria.

• Leverage skills such as social media, influencer marketing, and impactful local partnerships to enhance brand visibility and attract new users to Duolingo.

• Recruit the appropriate agency for content execution.

• Define agency briefs, conduct the selection process, onboard the agency, establish strategic direction, review and approve content, and oversee the launch of @DuolingoNigeria.

• Broaden the scope to create and implement a comprehensive brand awareness strategy for Nigeria.

⛳️ Requirements

• Over 5 years of experience in consumer marketing, with a strong focus on social media.

• Demonstrated experience in briefing, selecting, and managing creative or social media agencies: you understand what quality looks like and how to extract it from a partner.

• Proven track record of achieving results through innovative ideas rather than merely relying on budget for earned media, organic growth, or word of mouth.

• In-depth understanding of Nigerian digital culture, including platforms, creators, humor, and references.

• Strong strategic and writing capabilities, enabling you to craft briefs that agencies can genuinely comprehend and execute effectively.

• Experience in remote work and building robust relationships with a global headquarters team.

• Excellent command of English, both spoken and written.

• Bonus points for experience in scaling international or regional brands within Nigeria.

• Fluency in Pidgin, Yoruba, Igbo, Hausa, or other local languages.

🏝️ Benefits

• Engaging and meaningful work.

• Unlimited opportunities for learning and development.

• Collaboration with top-tier professionals.