Country Manager

This is a fully remote position, open to applicants in New Zealand.

📋 Description

• Create and implement strategic plans aimed at enhancing brand recognition, customer acquisition, and market expansion throughout New Zealand.

• Direct and oversee multi-channel marketing efforts, encompassing TV, radio, sponsorships, print, out-of-home advertising, public relations, digital marketing, affiliates, and customer relationship management activities.

• Tailor global brand strategies, campaigns, and messaging to resonate with the New Zealand market and cater to local audience preferences.

• Manage performance-driven marketing channels in partnership with internal teams and external agencies.

• Establish and nurture robust relationships with local media agencies, creative partners, production firms, and media owners.

• Handle agency selection processes, commercial negotiations, and external collaborations.

• Assume responsibility for annual marketing strategies, budgets, targets, and overall market performance.

• Create local brand assets, innovative campaigns, and communication strategies to enhance market presence and engage customers.

• Evaluate campaign performance, return on investment, cost per acquisition, and acquisition metrics to refine future marketing efforts.

• Ensure that all marketing initiatives and communication channels adhere to local gambling regulations and industry standards.

• Serve as the customer advocate by identifying market opportunities, enhancing acquisition and retention strategies, and driving commercial success across all channels.

⛳️ Requirements

• At least 5 years of experience in a senior marketing or commercial leadership position within a high-volume transactional industry.

• A minimum of 3 years of experience in the B2C online gaming sector in New Zealand.

• Demonstrated success in launching brands and driving rapid business growth in the New Zealand market.

• Comprehensive understanding of the advertising, media, and marketing landscape in New Zealand.

• Experience in managing relationships with media agencies, media owners, creative agencies, and production partners.

• Practical experience in overseeing substantial above-the-line marketing budgets and managing end-to-end campaign execution.

• Strong skills in campaign planning, forecasting, tracking, reporting, performance analysis, and optimization.

• Proven experience in leading and developing teams, including recruitment, training, mentoring, and performance evaluation.

• Strong commercial insight with a data-driven and results-focused approach.

• Exceptional communication, stakeholder management, and negotiation abilities.

• Capability to work independently while effectively collaborating with cross-functional international teams.

• In-depth understanding of compliance requirements and responsible advertising practices within regulated industries.

🏝️ Benefits

• Opportunity to lead and influence a strategically significant market within a fast-growing international organization.

• High degree of ownership and autonomy, enabling direct business impact.

• Exposure to large-scale brand development and customer acquisition marketing initiatives.

• Collaborative and fast-paced international work environment.

• Opportunities for professional growth and leadership development.

• A dynamic culture that prioritizes innovation, growth, and performance excellence.