Copywriter, Instagram

This is a fully remote position, open to applicants in United States.

📋 Description

• Create engaging scripts for Instagram, including reels, carousels, and stories, aimed at generating viral content that enhances the account and attracts inbound followers to expand an 8-figure online education business.

• Dedicate 90% of your workweek to crafting scripts for Reels, carousels, and story content, covering hooks, body content, calls to action, and everything in between.

• Analyzing Instagram trends is part of the role, but not its entirety: you will deconstruct viral posts and translate the *mechanics:* such as hook structure, pacing, and emotional impact into scripts that resonate with Richard's voice.

• Collaborate closely with the Head of Instagram and the content team, taking ownership of specific measurable objectives, including view counts, follower growth, and save/share rates.

⛳️ Requirements

• You have experience writing scripts or copy for personal brands or creator accounts that have achieved viral success, and you can provide evidence (URLs, screenshots, view counts).

• You have successfully scaled an account (yours or a client's) significantly or have produced individual posts that have gone extremely viral (with over a 5x views/followers ratio).

• You possess the ability to match a voice: provide us with anyone's IG, and you can adapt to their style within a few iterations.

• You analyze Instagram like a film student studies movies, able to articulate why a hook succeeded in the first 0.8 seconds and the impact of the second-line shift on retention.

• You follow influencers in Richard's niche (like Iman Gadzhi, Alex Hormozi, Cole Gordon, Codie Sanchez, etc.) and have insights on what’s currently effective on their pages.

• Bonuses:

• You possess substantial experience writing copy for other platforms, including TikTok, Facebook, YouTube, Ads, Email, VSLs, or Webinars.

• You have experience in team leadership.

• You have skills in video editing or graphic design.

🏝️ Benefits

• Compensation is negotiable and will depend on your prior experience, ranging from **$3K – $6K/month**, which includes a base salary and potential performance bonuses.

• Opportunities for higher compensation are available for director-level thinkers, as well as the potential to advance to managerial positions as you contribute more value to the company (entry-level copywriters have progressed to earn **$20K per month**).

• This is a remote and flexible position; we prioritize results over hours worked.

• Join a rapidly growing, mission-driven brand: we are expanding quickly and assisting individuals in building authentic online businesses while transforming modern education.

• Enjoy creative ownership: your ideas are valued. You will have complete autonomy to experiment, brainstorm, and lead the viral content research strategy.

• Stay ahead of trends: you will be in tune with what’s trending on Instagram *before* it becomes mainstream.

• Work remotely and flexibly: operate from anywhere in the world on your schedule.

• Benefit from growth opportunities: ascension to leadership roles such as Marketing Team Lead or Marketing Director is highly achievable as you evolve with the team.