Copywriter Direct Response, Full-time

This is a fully remote position, open to applicants in Germany.

📋 Description

• You will oversee Direct Response marketing and copywriting at Sivara, guiding projects from the initial concept to the completion of high-converting landing pages.

• Your responsibilities will include writing advertorials, listicles, VSL scripts, and landing pages focused on maximizing conversions.

• Each piece of copy you produce will be crafted with the Awareness Stage and the sophistication level of the audience in mind.

• You will improve existing successful campaigns and develop new iterations based on performance analytics.

• Instead of relying solely on instinct or tools like ChatGPT, you will utilize authentic customer language and genuine soundbites in your writing.

• You will establish copy processes and templates to enable faster and more consistent testing.

⛳️ Requirements

• Proven experience as a copywriter in Direct Response or performance marketing, preferably within D2C or e-commerce sectors.

• A solid understanding of Awareness Stages (Schwartz) and Market Sophistication, with the ability to implement these concepts effectively in practice.

• You write copy driven by data and evaluate it against key performance indicators, rather than relying on emotions.

• A keen understanding of audience language enables you to transform real soundbites into impactful hooks.

• You view AI as a tool to enhance productivity, rather than a substitute for your own expertise.

🏝️ Benefits

• 100% remote—you have the flexibility to work from any location.

• Flexible working hours that accommodate your lifestyle.

• 30 days of vacation, in addition to a day off for your birthday.

• Flat organizational structure.

• Competitive salary along with a performance bonus when your copy achieves results.