Copywriter – Brand & Expert Communications

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop and enhance content for product pages, A+ Content, packaging, marketing materials, websites, newsletters, blogs, and social media platforms.

• Provide creative briefs and design the structure of landing pages.

• Regularly maintain and refresh existing copy and creative materials.

• Assemble the complete copy package for new product introductions.

• Oversee launch packages from start to finish in alignment with the product calendar.

• Uphold brand tone through the application of the style guide, conducting weekly board reviews, and performing quality assurance.

• Compose legally compliant copy in accordance with the Health Claims Regulation (HCVO), implement claims substitution, and adhere to the four-eyes principle.

• Develop A/B testing variants and collaborate with the CRO and CRM teams on promotional and campaign copy.

• Generate SEO-optimized content in partnership with the SEO Lead.

• Utilize AI-supported writing and research processes on a daily basis and contribute to their ongoing development.

• Conduct final quality checks on AI-assisted content.

⛳️ Requirements

• Demonstrated copywriting experience in the food supplements or health sector, or within highly regulated industries.

• Extensive knowledge of health claims.

• Proficient in crafting copy for product pages, newsletters, blogs, social media, packaging, and print materials.

• Ability to clearly, empathetically, and naturally communicate complex subjects.

• Basic understanding of ingredients and their applications.

• Capability to research studies, evaluate key findings, and responsibly cite sources.

• Confident and critical usage of LLM tools.

• Analytical, meticulous, and compliance-focused work approach.

• Exceptional language skills and strong brand awareness.

• Dependable communication and effective stakeholder management.

• Organized working style with the ability to manage multiple workstreams simultaneously and meet deadlines.

• Fluent in German.

• Permanent residency in Germany is required.

• Preferred qualifications: experience engaging with professional audiences; educational background in nutrition science, naturopathy, or pharmacy; familiarity with Klaviyo/CRM; basic SEO knowledge; and experience in A/B testing.

• Work samples are necessary, including product pages, newsletters, blog entries, or technical writing.

🏝️ Benefits

• 100% remote work option within Germany.

• Up to 90 days per year of remote work from another EU country.

• Flexible working hours within core availability times.

• 30 days of annual leave.

• Company pension plan based on ETFs.

• Access to professional coaching, sessions, and content focused on mental health and personal well-being through OpenUp.

• Employee discount on NATURTREU products.

• Summer and Christmas celebrations.

• Opportunities for professional and personal growth.