Copywriter

This is a fully remote position, open to applicants in Utah.

📋 Description

• Upholds our core values – Humble, Hungry, Smart, and Proactive – in everyday responsibilities.

• Researches, develops, and writes content across various formats, such as web pages, blog posts, emails, advertisements, video scripts, e-books, case studies, Q&A, customer spotlights, and calls to action (CTAs).

• Participates in meetings focused on content strategy, brainstorming, optimization, and other related topics.

• Engages in the annual Marketing Department offsite and bi-monthly team-building activities.

• Manages multiple tasks and deadlines to ensure timely fulfillment of content requests.

• Collaborates with product marketing managers, creatives, SEO specialists, designers, and other team members to conceptualize, create, and publish engaging copy that motivates our audience to take action.

• Develops a comprehensive understanding of effective SEO and AEO content marketing best practices.

• Utilizes AI tools to enhance content research, drafting, ideation, and workflow efficiency while preserving brand voice, editorial standards, and content quality.

• Edits and proofreads copy to ensure it is free of errors and aligns with the brand voice, perspective, and style of various insurance products.

• Adapts writing style to suit diverse audiences and builds a strong understanding of specific target demographics and customer personas.

• Completes necessary insurance product training (including licensing and internal training) and stays informed about our product offerings.

• Integrates feedback and revisions into content effectively.

• Optimizes content for search, conversions, and user navigation.

• Requests creative assets (such as imagery, original graphics, infographics, and downloadable content).

• Accurately inputs, formats, and publishes blog posts on WordPress.

• Engages in peer editing and Content Team initiatives, including special projects or collective content needs.

• Conducts research internally and with customers as needed.

• Performs research and collects and analyzes data using GA4, Search Console, Semrush, Ahrefs, and other analytical tools.

• Develops content for additional sites (such as guest posts) and partner platforms.

• Utilizes office software (MS Office, Google Workspace, Monday, etc.) effectively to collaborate on, manage, and create content.

• When assigned, reaches out to third parties to solicit interest in backlinking to articles and other content.

• Expected to perform additional duties as requested, directed, or assigned.

⛳️ Requirements

• Bachelor’s degree or equivalent professional experience.

• 3-4 years of copywriting experience (experience in SEO copywriting or content marketing is highly preferred).

• Proven ability to integrate AI tools into a writing or content workflow, with a keen editorial eye to ensure outputs meet brand, quality, and accuracy standards.

• Strong portfolio showcasing writing samples and completed projects that demonstrate effective SEO practices and a human touch.

• Experience working collaboratively within a team environment.

• Exceptional writing, editing, and proofreading skills, ensuring accuracy in spelling, grammar, style, language, structure, flow, and voice.

• Capable of accurately typing 50 words per minute or more.

• Ability to work both independently and as part of a team in a fast-paced environment.

• Knowledge and experience with content and marketing funnels.

• Strong analytical mindset with a desire to track and measure success.

🏝️ Benefits

• Health, dental, and vision insurance plans.

• Excellent work-life balance, offering 4 weeks of Paid Time Off.

• 10 Paid Company Holidays, plus 2 floating holidays.

• 401K plans with employer matching contributions.

• Personal assistance programs to support a healthy work and personal life.