Copy Writer II

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• The Copy Writer II is responsible for creating clear, brand-aligned copy across various digital marketing platforms and formats, working within established brand guidelines and under moderate supervision.

• This position plays a key role in content initiatives that encompass blogs, emails, websites, and campaign materials, developing expertise across different funnel stages and audience segments.

• The Copy Writer II possesses a foundational understanding of B2B content and is progressing towards independent management of increasingly complex projects.

• Assist in maintaining a content production calendar that includes blog, email, web, and social media assets; effectively manage the assigned workload through the intake, drafting, and review processes to meet publishing deadlines.

• Write and refine copy across various formats and channels—such as blog posts, landing pages, email campaigns, and social media—while applying the brand voice and adjusting the tone according to audience segments and funnel stages, with guidance from senior team members; draft, schedule, and publish social media posts in alignment with the content calendar and brand standards.

• Analyze input from subject matter experts, product details, and creative briefs to generate clear, precise copy tailored for healthcare professional audiences.

• Implement SEO basics in the content assigned; incorporate target keywords and adhere to established optimization protocols to enhance search performance objectives.

• Consistently apply the company’s brand voice and style guide across all assigned content; identify inconsistencies or gaps for review and integrate feedback to uphold quality standards.

• Proofread and edit content to ensure alignment with brand voice, clarity, grammar, and accuracy; assist in the review cycles for assigned channels and asset types.

• Oversee assigned projects through multiple simultaneous deadlines; communicate progress, identify obstacles, and collaborate with stakeholders to keep the workflow on track.

⛳️ Requirements

• A Bachelor’s degree in English, communications, journalism, marketing, or a related field, or equivalent professional experience.

• At least 2 years of copywriting or content writing experience in a professional marketing setting, demonstrating the capability to create polished, brand-aligned copy across various formats.

• Proven ability to write across different formats and channels—blog, email, web, and social media—with a consistent voice and the skill to adapt style for diverse audiences and funnel stages.

• Familiarity with B2B, SaaS, or healthcare technology content; adeptness in researching unfamiliar topics and producing accurate, comprehensible copy from complex source materials.

• Foundational knowledge of SEO principles and the role of content in enhancing search visibility; eagerness to develop deeper skills in content performance and optimization methods.

• Capability to manage multiple projects simultaneously, meet deadlines, and communicate proactively when priorities change or obstacles arise.

• Experience with CMS platforms (e.g., WordPress, Contentful, or similar).

• Familiarity with marketing automation and email platforms (e.g., HubSpot, Marketo, or similar).

• Proficiency with SEO and content analytics tools (e.g., SEMrush, Moz, Google Search Console, or similar).

• Experience with project and workflow management tools (e.g., Asana, Monday.com, or similar).

• Knowledge of social media scheduling and management tools (e.g., Hootsuite, Sprout Social, or similar).

🏝️ Benefits

• Unlimited PTO

• Work-from-anywhere environment