Conversion Rate Optimization Manager

This is a fully remote position, open to applicants in Alabama, +18 more states.

📋 Description

• Take charge of the CRO and personalization strategy, analytics, and technology.

• Establish and uphold a proactive experimentation and insights roadmap.

• Implement ongoing optimizations across various web platforms.

• Design personalized and highly targeted website experiences tailored to key segments and personas.

• Cultivate a comprehensive understanding of our target audience to convey the right message at the right time.

• Identify and resolve bugs and other issues within current landing pages.

• Evaluate optimization performance and deliver regular reports and analyses of test outcomes and insights.

• Manage the performance of paid landing pages and enhance efficiency from paid initiatives.

• Collaborate with Digital, Field, Content, PMM, and Web Marketing teams to introduce new landing pages and onsite experiences that support a wide range of marketing programs.

• Frequently report on your findings and share insights regarding our ICP and CRO activities.

⛳️ Requirements

• Minimum of 3 years of experience in conversion optimization.

• Knowledge of CRO best practices, including the latest testing methodologies and emerging technologies.

• Direct, hands-on, and recent experience with A/B testing tools (e.g., VWO, Mutiny, Google Optimize, Optimizely).

• Proven ability to think analytically and make decisions based on data.

• Outstanding communication skills with the capability to simplify findings into actionable recommendations.

• Experience in devising solutions for complex challenges.

• Preferred Qualifications: Strong grasp of web technologies such as HTML, DOM, CSS, APIs, and JavaScript.

• Background in applied mathematics/statistics.

• Familiarity with paid marketing channels, including but not limited to paid social (e.g., LinkedIn) and SEM (e.g., Google Ads), and their interaction with website analytics.

• Experience with web analytics tools (e.g., Google Analytics or proprietary tools).

• Understanding of UI/UX, web design, and industry best practices.

• Experience with e-commerce purchasing flows is an advantage.

🏝️ Benefits

• Eligibility: Benefits commence on the 1st of the month following 60 days of employment.

• Company-Paid Benefits: Basic Life Insurance and Long-Term Disability coverage.

• Optional Benefits: A range of medical, dental, vision, and disability insurance options through United Healthcare, as well as Short-Term Disability, Critical Illness, Accident Insurance, Flexible/Dependent Care Spending, Health Savings Accounts, and Pet Insurance.

• 401K: Available after 6 months of employment, featuring a company match and a vesting schedule.

• Paid Time Off (PTO): 15 days accrued.