Conversion Optimization Manager, 6 Month Contract

This is a fully remote position, open to applicants in Canada.

📋 Description

• Implement the current A/B test roadmap utilizing Amplitude Experiment to launch, monitor, and analyze tests with minimal ramp-up time.

• Manage the prioritization of the test backlog based on conversion rate (CVR) impact and traffic volume.

• Ensure statistical accuracy through proper sample sizing, significance thresholds, and clear interpretation of results.

• Record all test outcomes, insights, and successful variants for ongoing program continuity.

• Assist in high-visibility web launches by validating tests and conducting pre/post conversion analysis.

• Collaborate with agency partners and internal stakeholders.

• Take ownership of weekly and monthly CVR reporting by channel (paid, organic, direct) utilizing Amplitude and Hockeystack dashboards.

• Proactively identify funnel anomalies and conversion declines, diagnosing root causes and suggesting corrective measures.

• Execute quick-win, non-test CVR enhancements (such as copy updates, UX improvements, and form optimizations) as necessary.

• Maintain a consistent reporting schedule and ensure stakeholder visibility throughout the engagement.

• Utilize existing Segment (Twilio CDP) audience segments for on-site personalization and assist in developing playbooks.

• Work with Demand Gen to ensure PPC landing pages are aligned with campaign messaging and target audiences.

• Support high-intent page and go-to-market testing and validation across the organization.

• Assist with any ongoing intent-based targeting initiatives during the contract period.

• Act as the primary CRO contact for Web Development, Design, Demand Generation, Product, and Marketing Operations on a daily basis.

• Collaborate with Marketing Operations to ensure the integrity of Salesforce attribution for web-influenced pipelines.

• Clearly and concisely communicate test status, CVR performance, and key insights to marketing leadership.

• Maintain comprehensive documentation of all active tests, decisions made, and the status of programs throughout the engagement.

• Provide a thorough end-of-contract handoff including test history, roadmap status, personalization playbooks, and any outstanding items.

⛳️ Requirements

• Minimum of 4 years of practical CRO experience - capable of independently managing a program from day one.

• Direct experience with Amplitude Experiment and Amplitude Analytics is required.

• Familiarity with Segment (Twilio CDP) for building and targeting behavioral audiences.

• Strong analytical skills, including funnel analysis, CVR diagnosis, and test result interpretation.

• Experience with Google Tag Manager, GA4, and Salesforce reporting.

• Comfortable collaborating across functions with web, design, and demand generation teams.

• Effective and concise communicator - prioritizes insights and actions over excessive detail.

• Preferred experience in B2B SaaS or fintech; ability to grasp a complex buying journey is crucial.

🏝️ Benefits

• Remote working model.

• Competitive salary.

• Matching RRSP.

• 15 days of paid time off (PTO).

• Phone/internet allowance.

• Regular company-wide social events.

• Multiple Employee Resource Groups (ERGs) promoting our diversity and fostering an inclusive culture.