Conversion Optimization Lead – DTC Supplement Brand

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take charge of and oversee the company’s landing page ecosystem across various acquisition channels.

• Implement and enhance a data-driven landing page testing framework that includes performance tracking, selection of winners, and application of insights.

• Create, launch, and refine new landing page systems for developing acquisition channels, such as Native Advertising.

• Work in collaboration with media buyers, creative teams, and copywriters to design high-converting landing page experiences.

• Spearhead ongoing conversion rate optimization (CRO) initiatives through rigorous testing, analysis, and experimentation.

• Detect conversion bottlenecks and execute improvements based on performance analytics.

• Establish and enhance landing page processes, documentation, and operational workflows.

• Oversee external or internal copywriters, ensuring a consistent flow of effective landing page concepts.

• Evaluate key metrics such as ROAS, conversion rates, customer acquisition costs, and funnel performance.

• Serve as the main point of contact among landing page production, paid media teams, and creative stakeholders.

⛳️ Requirements

• Demonstrated experience in building, managing, or optimizing performance-oriented landing pages and sales funnels.

• Strong foundation in DTC, direct-response marketing, performance marketing, or conversion rate optimization.

• Proven experience in conducting A/B tests and making data-driven decisions.

• In-depth knowledge of landing page strategy, user psychology, customer journeys, and conversion principles.

• Excellent analytical capabilities with the ability to interpret performance metrics and pinpoint optimization opportunities.

• Experience collaborating closely with paid acquisition teams (Meta, Native, Google, or similar platforms).

• Proven ability to manage multiple projects and stakeholders in a dynamic environment.

• Strong written communication and copy evaluation competencies.

• Highly organized, proactive, and ownership-driven.

• **Nice to Have**

• Experience in supplements, health, wellness, or consumer products.

• Familiarity with DACH markets.

• Knowledge of Native Advertising platforms.

• Experience in managing copywriters or creative teams.

• Familiarity with Shopify and related ecommerce technologies.

🏝️ Benefits

• Full remote flexibility

• Competitive salary

• Opportunity to work directly with a rapidly scaling international DTC brand.

• Significant ownership and autonomy in driving business growth.

• Exposure to advanced direct-response marketing and CRO systems.

• Long-term growth opportunities within a high-performance team.