Content Writer

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Create high-quality content that addresses inquiries from prospects and customers for search engines and AI assistants.

• Transform cybersecurity and risk concepts into precise, insightful, and easy-to-read content.

• Revise and enhance current articles and web pages.

• Develop and manage comparison and competitor pages.

• Publish and format content within the CMS, ensuring proper headings, metadata, internal links, and image alt text.

• Analyze content performance in collaboration with the Growth Marketing team and leverage insights to enhance future content.

• Ensure all content adheres to UpGuard’s brand Voice and Tone.

• Report directly to the Content Writer Manager as part of the Growth Squad.

⛳️ Requirements

• Over 3 years of professional content writing experience, particularly with search-optimized content, ideally in B2B SaaS or Cybersecurity.

• A portfolio showcasing long-form articles, comparison pages, or other search-focused content.

• Strong understanding of SEO, encompassing search intent, keyword application, content organization, internal linking, metadata, and AI search.

• Practical experience with uploading and formatting content in a website CMS.

• Capability to convey complex technical or risk management concepts into clear, engaging, and authoritative content.

• Outstanding written and verbal communication abilities.

• Proficient in managing multiple content pieces in a fast-paced environment independently.

• Effective collaboration skills with web, growth, and creative teams.

• Fluency in English, both written and spoken.

• Must be based in South Africa.

• Experience in creating content that drives measurable traffic and leads is a plus.

• A background in cybersecurity, vendor risk, or third-party risk management is advantageous.

• Comfort in using AI tools and refining AI-generated drafts is beneficial.

• Must complete a national police history check and reference checks.

• Must be legally authorized to work in South Africa without requiring company visa sponsorship.

🏝️ Benefits

• Monthly Lifestyle subsidy for financial, physical, and mental wellness.

• Work-from-home setup allowance.

• $1500 USD annual Learning & Development budget.

• Annual leave, plus two additional UpGuardian leave days.

• 18 weeks of paid Parental Leave.

• Personal Leave Allowance, inclusive of sick and carer's leave.

• Fully remote working setup with no mandatory office attendance.

• Provision of top-spec laptops.

• Paid subscriptions for generative AI tools.