Content Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the comprehensive strategy across all platforms (Instagram, TikTok, YouTube)

• Create formats, series, and positioning strategies

• Conduct trend research and generate content ideas

• Develop hooks, scripts, and mechanisms for viral content

• Craft storytelling focused on the journey to a 100-million company

• Evaluate watch time, drop-offs, and performance metrics

• Extract optimizations from creator analytics

• Leverage AI tools for brainstorming, scripting, and analysis

• Experiment, refine, and scale content formats

• Oversee and follow a structured content calendar

• Produce content from interviews and raw footage

• Engage actively on camera

• Collaborate closely with editing, social media, and leadership teams

• Establish scalable content systems

• Propel channel growth in reach, watch time, and followers

• Expand content formats following successful trials

• Create content that effectively generates leads and applications

• Develop a content system that operates independently of this role becoming a bottleneck

⛳️ Requirements

• Proven experience in personal branding, creator business, social media or marketing agencies, online education, coaching, or consulting

• Content is integral to your identity, not merely a job

• Profound understanding of viral mechanics and platform algorithms

• Strong intuition for trends, hooks, and storytelling

• Track record of content achievements with measurable metrics

• High ambition and readiness to be evaluated based on results

• Ideally, experience in building personal brands or creator channels

• Platform-native mindset for TikTok, Instagram, and YouTube

• AI-first perspective

• Basic knowledge of editing, including timing, captions, and B-roll

• Experience on camera

• Self-established channels

• Preferably experience with finance, real estate, or business audiences

🏝️ Benefits

• Complete ownership of one of the company's most critical areas

• Direct access to leadership and streamlined decision-making processes

• Budget, team, and equipment for immediate execution of ideas

• Above-average compensation linked to performance outcomes

• A clear career progression path for those seeking more than their job description

• Opportunities for self-fulfillment and personal accountability

• Rapid internal idea implementation in a dynamic, growth-oriented environment

• Development and cultivation of a shared mission

• Investment in skill enhancement

• Four team events each year