Content Strategist

This is a fully remote position, open to applicants in Arizona, +13 more states.

📋 Description

• Create and sustain a content roadmap encompassing the blog, SEO landing pages, and PDPs, prioritizing subjects based on search demand, AI citation potential, and revenue opportunities.

• Establish and uphold content structure standards, which include headers, schema, answer-first formatting, comparison sections, and FAQ blocks.

• Ensure SupplyHouse’s brand voice is consistently represented across all content, including drafts generated with AI assistance.

• Evaluate and refine both AI-generated and human-written content for precision, tone, duplication, and risk of cannibalization.

• Compose and refine original content, such as blog features, brand narratives, and PDP copy.

• Collaborate with SEO and Growth Marketing teams to transform keyword and topical authority research into content briefs and production priorities.

• Track organic traffic, AI citation and visibility share, and conversion rates; modify content strategy as needed.

• Work alongside Product and Merchandising teams to ensure PDP content accurately represents product information and is optimized for search and AI discovery.

• Monitor and adjust to changing AI search behaviors, including LLM crawling, citation mechanics, and answer engine optimization.

• Oversee freelance writers or content vendors as required.

• Report to the SEO Manager and work collaboratively with the Director of Growth Marketing and various partners across SEO, Brand, and Product/Merchandising.

• Travel to headquarters in Melville, New York, three times a year for internal meetings and team-building events.

⛳️ Requirements

• Bachelor’s degree in Marketing or a relevant business discipline.

• Over 3 years of experience in Content Strategy, preferably within e-commerce.

• At least 2 years of experience in writing and editing for SEO.

• Excellent writing and editing abilities with a capacity to adapt tone and voice to align with a brand’s style guide.

• Familiarity with optimizing content for AI/LLM visibility.

• Must reside in or be willing to relocate to Arizona, Delaware, Florida, Georgia, Kentucky, Nevada, New Jersey, New York, North Carolina, Ohio, Rhode Island, South Carolina, Tennessee, Texas, Virginia, or Washington.

• Must currently possess authorization to work in the U.S. on a full-time basis.

• SupplyHouse.com will not provide sponsorship for work visas.

• Availability to work Monday through Friday, from 8:00 a.m. to 5:00 p.m., with flexibility for time zones.

• Ability to work in a distraction-free setting.

• Consent to comprehensive background checks.

🏝️ Benefits

• Extensive and reasonably priced medical, dental, vision, and voluntary life insurance options.

• 401(k) plan with a company match of up to 4%.

• Paid vacation, sick leave, and holidays.

• Company-funded basic life insurance and long-term disability coverage.

• Discounted programs for auto, home, and pet insurance.

• Flexible Spending Account (FSA).

• Confidential mental health support, financial planning, and legal assistance through our Employee Assistance Program (EAP).

• Provision of company equipment and a one-time $250 stipend for remote work.

• $750 annual budget for professional development.

• Monthly $25 credit for Grubhub.

• Company rewards and recognition program.

• Ownership for All program, offering financial benefits from company growth and achievements.

• Wellness initiatives and a Flex-Time Policy.

• Annual merit increases and bonus opportunities.

• Hands-on training experiences.

• Diversity and inclusion initiatives.

• Opportunities for internal mobility.

• Paid time off for volunteer activities.

• Donation drives and employee-nominated charitable contributions.

• Support for non-profit organizations.

• Monthly town halls, regular one-on-one check-ins, employee feedback initiatives, and a company-wide ideas forum.