Content Strategist

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Collaborate with the LTV product manager throughout the renewal cycle.

• Comprehend the underlying hypotheses related to conversion, retention, or renewal initiatives and develop programs accordingly.

• Ensure program quality by managing principles, concepts, exercise sets, and choices that impact conversion, retention, and renewal.

• Oversee the execution of programs and experiments, guaranteeing they are constructed and uploaded by specified deadlines.

• Convert hypotheses into actionable workout experiments by choosing exercises and defining their sequence, duration, and progression.

• Create supporting materials using AI tools as necessary.

• Compile and upload final versions of programs in the CMS.

• Develop new programs and enhance existing ones by leveraging competitor programs, YouTube performance, and seasonal trends.

• Present hypotheses and draft programs to medical and fitness professionals for evaluation.

• Monitor program performance against conversion, retention, and renewal benchmarks.

• Incorporate performance results into future hypotheses.

• Collaborate with the Product Content Lead on briefs, priorities, new programs, and relevant topics.

• Ensure programs are engaging, natural, and avoid a textbook-like approach.

⛳️ Requirements

• Proven experience in creating or enhancing structured programs, curricula, or content journeys within a digital consumer product.

• Background in fitness, wellness, habit formation, or educational contexts.

• Capability to link content initiatives with product metrics.

• Proficient in establishing KPIs, interpreting engagement and retention data, and making informed content and structural choices.

• Strong focus on exercise selection, sequence, duration, format, and variety.

• Ability to work efficiently and independently.

• Skill in presenting drafts and hypotheses and refining them based on feedback.

• Capacity to collaborate with medical and fitness professionals for safety verification.

• Experience utilizing AI tools to structure, generate, and scale program content.

• Ability to thrive in a lean, fast-paced team environment with overlapping roles and evolving responsibilities.

• Product and engagement mindset prioritized over domain credentials.

• A background in training, coaching, or medical/fitness is an advantage.

🏝️ Benefits

• Competitive salary package commensurate with experience.

• Remote, in-office, and hybrid work opportunities available.

• All necessary equipment provided to perform your job effectively.

• Access to a premium SIMPLE subscription.

• 21 days of annual leave, plus bank holidays (as observed in your location).

• Flexible working hours.