Content Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Examine a substantial volume of TikTok content on a daily basis, focusing particularly on TikTok Shop and beauty-related material.

• Evaluate hooks, structure, retention, messaging, product positioning, and various formats.

• Determine the reasons behind video viewership and sales, identifying successful concepts early on.

• Recognize trends among creators, affiliates, competitors, and within the broader beauty sector.

• Distinguish between repeatable, scalable formats and unique viral videos.

• Monitor successful concepts, creator views, TikTok Shop GMV, videos posted, GMV per video, CVR, and total views.

• Oversee long-tail creators at the system level and highlight scaling creators or concepts.

• Propel the distribution and scaling of successful concepts across various creators and iterations.

• Track remakes, new hooks and angles, and performance of iterations.

• Convert insights into repeatable content playbooks and standardize approaches for creators.

• Provide creators with data-driven guidance on concepts to recreate, iterate, or discontinue.

• Assist in developing content strategies for product launches and major initiatives.

• Transform successful creator concepts into content for the Alleyoop brand channel.

• Create hooks, angles, and formats based on validated performance.

• Monitor brand-account remakes and tested angles.

• Contribute to the evolution of Alleyoop's brand account into a scalable content engine.

⛳️ Requirements

• Significant experience within the TikTok and creator ecosystem.

• A comprehensive understanding of viral content that goes beyond surface-level trends.

• Experience in content creation, managing creators, working with TikTok Shop, or analyzing high volumes of performance content.

• Ability to swiftly identify common characteristics among top-performing videos.

• Preference for dynamic, high-growth environments over traditional corporate settings.

• Highly motivated and proactive; capable of working independently.

• Strong analytical skills, with a keen attention to detail and effective communication abilities.

• Comfortable making quick decisions based on incomplete data.

• Background in TikTok, TikTok Shop, beauty, creator marketing, or performance content.

• In-depth understanding of the elements that drive TikTok content performance.

• Strong intuition for hooks, formats, trends, and consumer behaviors.

• Ability to identify patterns across extensive volumes of content.

🏝️ Benefits

• Performance bonus.

• Accelerated growth opportunities.

• Competitive salary.

• Chance to have a significant impact on the brand's future.

• Direct access to the founder.

• Genuine ownership of the content strategy.

• Flexible PTO policy.

• Comprehensive medical benefits.

• Equal opportunity workplace dedicated to diversity, multiculturalism, and inclusion.