Content Producer, B2B

This is a fully remote position, open to applicants in Arizona, +3 more states.

📋 Description

• Develop engaging B2B marketing content that drives lead generation, enhances client engagement, and fosters business growth.

• Write and refine various materials including blogs, case studies, customer success narratives, landing pages, email nurture campaigns, LinkedIn and social media content, thought leadership articles, and website text.

• Create content that aligns with global demand generation campaign goals and buyer journeys.

• Collaborate with product marketing, regional marketing teams, sales representatives, and subject matter experts.

• Transform long-form content into blogs, social media posts, email campaigns, sales tools, and other digital formats.

• Design and modify basic visual assets utilizing tools such as Figma, Adobe Photoshop, Canva, or similar applications.

• Enhance Ticketmaster's B2B LinkedIn and social media presence.

• Work alongside designers and creative collaborators while also independently generating lightweight graphics, presentations, and digital materials.

• Publish and manage content on WordPress and assist with global B2B website updates.

• Oversee editorial calendars and coordinate content reviews with internal stakeholders.

• Leverage AI tools like ChatGPT, Claude, and Microsoft Copilot for research, brainstorming, drafting, and enhancing workflow efficiency.

• Implement SEO and AI search best practices to boost content visibility.

• Analyze content performance and campaign metrics, providing insights and recommendations.

• Keep updated on trends in B2B marketing, content strategies, AI advancements, live entertainment, and technology.

⛳️ Requirements

• 5-7 years of experience in crafting B2B marketing content, ideally within technology, SaaS, sports, entertainment, or live events sectors.

• Exceptional writing, editing, and storytelling abilities.

• Proven experience in creating content to support demand generation, lead generation, or sales enablement efforts.

• Skilled in producing blogs, customer success stories, website copy, email campaigns, and marketing materials.

• Experience generating content for LinkedIn or other B2B social media platforms.

• Proficient in using Figma, Adobe Photoshop, Canva, or similar creative software.

• Understanding of SEO fundamentals and best practices for content optimization.

• Familiarity with AI tools that assist in content creation and productivity enhancement.

• Experience with content management systems, particularly WordPress.

• Strong organizational abilities to manage multiple projects and meet deadlines.

• Comfortable working with cross-functional teams and integrating stakeholder feedback.

• Bachelor's Degree in Marketing, Communications, Journalism, English, or a related field, or equivalent experience.

• Knowledge of Google Analytics, marketing automation platforms, or content performance analytics is a plus.

• Experience in creating simple graphics, presentations, social media assets, or short-form videos is an asset.

🏝️ Benefits

• Comprehensive medical, vision, dental, and mental health benefits for you and your family.

• Access to a health care concierge.

• Flexible Spending Account (FSA) or Health Savings Account (HSA).

• Complimentary concert tickets.

• Generous paid time off, including holidays, sick leave, and personal days.

• 401(k) plan with company matching contributions.

• Stock reimbursement program.

• Caregiver leave options.

• Baby bonuses.

• Support for fertility, adoption, foster care, or surrogacy.

• Opportunities for career and skill development through the School of Live.

• Tuition reimbursement programs.

• Student loan repayment assistance.

• Time off for volunteering activities.

• Crowdfunding matching contributions.