Content Producer, B2B

This is a fully remote position, open to applicants in Arizona, +3 more states.

📋 Description

• Develop engaging B2B marketing content that drives lead generation, enhances client engagement, and fosters business growth.

• Compose and refine blogs, case studies, customer success narratives, landing pages, email nurture campaigns, LinkedIn and social media content, thought leadership pieces, website text, and various marketing materials.

• Assist in global demand generation campaigns by creating content that aligns with campaign goals and buyer journeys.

• Collaborate with product marketing, regional marketing, sales teams, and subject matter experts.

• Transform long-form content into blogs, social media posts, email campaigns, sales tools, and other digital formats.

• Design and modify simple visual assets using tools like Figma, Adobe Photoshop, Canva, or similar applications.

• Enhance Ticketmaster's B2B presence on LinkedIn and other social media platforms.

• Work alongside designers and creative partners while also producing lightweight graphics, presentations, and digital assets independently.

• Publish and manage content on WordPress and assist in updates to the global B2B website.

• Oversee editorial calendars and coordinate content reviews with internal stakeholders.

• Utilize AI tools such as ChatGPT, Claude, and Microsoft Copilot for research, brainstorming, drafting, and improving workflow efficiency.

• Implement SEO and AI search best practices to boost content visibility.

• Track content performance and campaign metrics, providing insights and recommendations.

• Stay updated on B2B marketing, content strategies, AI developments, live entertainment, and technology trends.

⛳️ Requirements

• 5-7 years of experience in developing B2B marketing content, ideally in the technology, SaaS, sports, entertainment, or live event sectors.

• Outstanding writing, editing, and storytelling abilities.

• Proven experience in creating content that facilitates demand generation, lead generation, or sales enablement efforts.

• Familiarity with writing blogs, customer success stories, website copy, email campaigns, and marketing materials.

• Experience in generating content for LinkedIn or other B2B social media platforms, with knowledge of best practices and audience engagement techniques.

• Proficient in Figma, Adobe Photoshop, Canva, or similar design tools, capable of creating or modifying digital marketing assets.

• Keen sense of visual storytelling, branding, and content presentation.

• Understanding of SEO principles and content optimization best practices.

• Experience utilizing AI tools to enhance content creation and productivity.

• Familiarity with content management systems, such as WordPress.

• Strong organizational abilities to manage multiple projects and meet deadlines.

• Comfortable working collaboratively with cross-functional teams and integrating feedback from stakeholders.

• Knowledge of Google Analytics, marketing automation tools, or content performance analysis is a plus.

• Experience in creating simple graphics, presentations, social media assets, or short-form videos is an advantage.

• Bachelor’s Degree in Marketing, Communications, Journalism, English, or a related discipline, or equivalent experience.

• Inquisitive, proactive, and eager to learn.

• Open to giving and receiving constructive criticism.

• Enthusiastic about exploring AI tools and new marketing technologies.

• Strong appreciation for clean, modern design and an understanding of visual impact.

• Highly organized with a strong attention to detail.

• Capable of managing multiple priorities in a fast-paced environment.

• Collaborative and approachable across various teams and regions.

• Analytical mindset to leverage performance insights for improving future content.

• Passionate about live entertainment, technology, and delivering exceptional customer experiences.

🏝️ Benefits

• Comprehensive medical, vision, dental, and mental health benefits for you and your family.

• Health care concierge services.

• Flexible or Health Savings Accounts (FSA or HSA).

• Complimentary concert tickets.

• Generous paid time off, including holidays, sick leave, and personal days.

• 401(k) program with company match.

• Stock reimbursement program.

• New parent programs, including caregiver leave and baby bonuses.

• Support for fertility, adoption, foster care, or surrogacy.

• Career and skill development programs through the School of Live.

• Tuition reimbursement opportunities.

• Student loan repayment assistance.

• Volunteer time off.

• Crowdfunding match for charitable initiatives.