Content Marketing Manager, Crypto

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Lead the content strategy for Alpaca's offerings in crypto and tokenization across both B2B and B2C platforms.

• Create and refine educational and product-focused materials, including launch announcements, explainers, blogs, newsletters, and thought leadership pieces on tokenization and digital assets.

• Develop messaging tailored to specific audiences within the crypto sector, such as issuers, market makers, exchanges, and institutional partners.

• Maintain a centralized content playbook that outlines approved terminology and positioning.

• Collaborate with the crypto product team to convert technical updates into clear, externally-facing content, including briefs for upcoming go-to-market strategies.

• Convert internal product terminology into precise, suitable messaging for external communication.

• Work alongside product, compliance, design, and marketing teams to guarantee that content is accurate, aligns with brand standards, and is prepared for distribution.

• Identify content opportunities that align with product priorities, partner launches, and growth objectives.

• Enhance visibility and adoption through SEO strategies, content updates, and audience-centered distribution methods.

• Assist in partner launches and create compelling product go-to-market narratives for Alpaca's crypto and tokenization offerings.

⛳️ Requirements

• A minimum of 5 years of experience in content marketing, content strategy, editorial, or a related field, with significant exposure to crypto, Web3, or digital assets.

• In-depth understanding of crypto market structures, tokenization, and institutional workflows in the crypto space.

• Excellent writing and editing skills, capable of simplifying technical or complex subjects for sophisticated audiences.

• Proven experience in creating go-to-market content for product launches, partner announcements, or B2B fintech/crypto products.

• Ability to work collaboratively across product, compliance, and marketing teams in a fast-paced environment.

• Strong discernment regarding audience, tone, and message clarity, especially in navigating regulated financial content.

• Comfortable taking ownership and progressing rapidly across multiple concurrent launches.

• Previous experience at a crypto-native company or with tokenization / RWA infrastructure.

• Background in developing content for market makers, crypto exchanges, or institutional crypto audiences.

• Experience in creating content playbooks or messaging frameworks for technical products.

• Familiarity with compliance regulations affecting financial and crypto marketing content.

• Understanding of on-chain asset mechanics, DeFi fundamentals, and cross-network asset transactions.

• Residing in North America is a plus.

🏝️ Benefits

• Stock options

• Health Benefits

• New Hire Home-Office Setup: One-time USD $500

• Monthly Stipend: USD $150 per month via a Brex Card