Content Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the comprehensive content strategy and integrated marketing campaigns that stimulate demand generation.

• Collaborate closely with the Marketing, Product, Sales, and Customer Success teams.

• Develop and sustain an in-depth understanding of the MDaudit Platform, its value propositions, and the target buyer personas.

• Create and oversee the editorial calendar along with content distribution strategies.

• Manage relationships with the PR Agency to create media pitches, submissions for awards, and additional content.

• Establish reporting frameworks and assess content marketing performance metrics across various channels.

• Actively utilize AI tools to research, create, optimize, and personalize content production.

⛳️ Requirements

• 4-5+ years of experience in B2B marketing, communications, content strategy, and project management.

• A minimum of 2 years of experience in Healthcare IT, healthcare, or a regulated B2B SaaS environment is strongly preferred.

• Demonstrated ability to manage the end-to-end content strategy and convert business objectives into integrated marketing campaigns with quantifiable outcomes.

• Proficient in content analytics, reporting, and performance optimization; familiar with marketing platforms such as HubSpot, Google Analytics, or similar for data-driven decision-making.

• Experience using HubSpot or comparable marketing automation platforms.

• Practical experience with social media, search engine marketing, SEO, and web/digital marketing.

• Strong grasp of brand strategy, brand voice, tone, and visual identity principles; experience working with freelance designers and creative resources.

🏝️ Benefits

• Medical, Dental & Vision Coverage.

• 401K (with company match).

• Unlimited vacation policy.

• Peer Nominated Awards & Recognition.

• On-demand learning program and enjoyable activities such as Cooking Classes, Yoga Sessions & Mixology Classes.