Content Marketing Lead

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Develop and sustain a content strategy aligned with marketing and corporate goals, specifying themes, editorial guidelines, and audience engagement to ensure each piece targets a distinct reader, segment, and objective.

• Craft engaging content across various formats including blogs, social media posts, newsletters, ebooks, success stories, guides, emails, and more — optimizing the content mix based on performance metrics.

• Assess and demonstrate impact: analyze performance data to illustrate how content generates fresh interest, fuels the sales pipeline, and accelerates deal progression.

• Serve as the editorial voice of the brand, interviewing both internal and external subject matter experts — such as partners and analysts — to enhance quality and credibility.

• Compose effective prompts that yield high-quality drafts for blog articles, landing pages, emails, social media copy, and other marketing materials.

• Develop and curate a repository of reusable AI capabilities, prompt templates, and style guides for go-to-market teams to utilize across various channels.

• Remain informed about the changing AI landscape — encompassing writing tools, image generation, and productivity platforms — and integrate the most effective tools into the workflow.

• Review AI-generated content meticulously: verify facts, restructure, and infuse human insights before publication.

• Automate repetitive tasks such as generating meta descriptions, alt text, social snippets, email subject line variations, and assembling monthly newsletters.

• Continuously pinpoint manual inefficiencies and suggest AI-driven enhancements.

⛳️ Requirements

• A minimum of 5 years of experience in B2B SaaS or AI content marketing or copywriting.

• A builder mindset — proactive, resourceful, and focused on solutions.

• Practical experience utilizing AI writing tools in a professional context; a portfolio or examples of AI-assisted work is highly preferred.

• Experience working collaboratively with go-to-market teams, including sales, marketing, product, customer success, and business development.

• Strong skills in prompt engineering with the capability to generate nuanced, brand-aligned outputs from large language models (LLMs) and troubleshoot when outcomes do not meet expectations.

• Familiarity with CMS platforms and foundational knowledge of SEO/AEO/GEO principles.

• Exceptional editorial judgment with the ability to differentiate between high-quality, impactful content and adequate AI-generated output.

• Strong communication and influencing abilities to foster theme alignment across go-to-market initiatives.

🏝️ Benefits

• A competitive benefits package, including medical, dental, and vision coverage for employees and their dependents.

• Life and disability insurance.

• Flexible spending accounts.

• 401k matching.

• Opportunities for career advancement.

• Flexible working hours.

• Paid time off benefits, which include aPriori days, among others!