Content Manager, Web

This is a fully remote position, open to applicants in Canada.

📋 Description

• Direct the content and web strategy across Westland’s digital landscape, ensuring accountability for website content, discoverability, engagement, and overall digital performance.

• Take charge of website content planning and optimization to enhance SEO, AEO, conversion rates, user experience clarity, and alignment with customer intent.

• Track and evaluate website and content performance utilizing GA4, Search Console, SEO tools, and testing instruments to pinpoint optimization opportunities.

• Leverage analytics and behavioral insights to identify friction points and enhance user journeys, navigation, and conversion pathways across digital platforms.

• Collaborate closely with digital, SEO, paid media, UX, analytics, and development teams to achieve acquisition and conversion objectives.

• Spearhead Westland’s thought leadership initiative by working with internal experts to create blogs, white papers, and content driven by insights.

• Ensure content and critical web experiences are optimized for both traditional search methods and AI-driven answer environments.

• Present performance insights and optimization suggestions to digital marketing leadership while assisting in the creation of scalable content and web workflows.

⛳️ Requirements

• Over 5 years of experience in digital content, web optimization, content strategy, or digital marketing.

• Significant experience in developing and optimizing website content within a performance-oriented environment.

• Comprehensive understanding of SEO best practices, search intent, content structure, and emerging AEO considerations.

• Proficient in using GA4, Google Search Console, and SEO platforms to inform decisions and optimization strategies.

• Demonstrated ability to enhance website performance through content, UX recommendations, conversion rate optimization, and data-driven improvements.

• Exceptional writing, editing, briefing, and communication skills.

• Experience in cross-functional collaboration with marketers, developers, designers, and business stakeholders.

• Strategically oriented while remaining actively involved in execution.

🏝️ Benefits

• A comprehensive rewards program that addresses your financial, physical, and mental well-being.

• Amplifying Communities, an initiative aimed at supporting causes that are important to our employees.

• A competitive annual short-term incentive program that allows employees to share in the success of the business.

• Financial support for approved work-related training and development courses leading to certification, along with programs that facilitate professional growth, including seminars and conferences.