Content Lead

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop and oversee the comprehensive content strategy and editorial calendar from inception to execution.

• Create LinkedIn content that aligns with the positioning of leadership.

• Manage the production of long-form reports, whitepapers, and analytical articles focused on private markets and secondaries.

• Coordinate with freelance researchers and writers, overseeing and editing their contributions.

• Direct and ensure the quality of visual content produced by the internal design team, including infographics, GIFs, and videos.

• Establish and maintain a mailing list along with regular newsletters.

• Initiate and manage a video interview series featuring industry counterparts.

• Oversee conference participation, speaking engagements, giveaways, and related visibility initiatives.

• Create content strategies that align with growth priorities and pipeline objectives.

• Develop sales enablement materials such as outreach emails, follow-up communications, one-pagers, pitch support, and presentations.

• Optimize LinkedIn posts, newsletters, and paid promotional efforts.

• Support lead-nurturing processes with valuable insights.

• Contribute to website messaging and optimize landing pages.

• Identify content opportunities that align with market trends and commercial goals.

• Monitor engagement and performance across various channels and report findings to leadership.

• Develop and enhance lead scoring frameworks based on content engagement, website activity, and campaign interactions.

• Present warm leads and content insights to the sales team.

• Guide and empower the sales team to leverage content in outreach and deal discussions.

• Continuously refine the content program based on its impact on the pipeline.

• Align content initiatives with revenue objectives in partnership with leadership and sales.

• Propose integrated content campaigns.

• Collaborate with designers on visual storytelling and data-driven graphics.

⛳️ Requirements

• 3–6 years of experience in content or marketing, preferably within private markets, PE/VC, financial services, or a similar B2B environment.

• Familiarity with private markets, PE, VC, secondaries, or fundamental investment concepts (preferred).

• Commercial understanding of how content contributes to deal flow and pipeline development.

• Ability to balance analytical depth with persuasive and accessible writing.

• Comfortable directing designers and freelancers effectively.

• Proficient working knowledge of Figma.

• Independent, proactive, and confident in managing projects from start to finish.

• Able to handle the entire marketing function independently.

• Strong editing skills with a keen attention to detail.

🏝️ Benefits

• Full-time position with direct reporting to leadership.

• Genuine ownership of a function that significantly impacts the company's growth.

• Flexibility to shape the marketing function in your own way.

• Collaboration with a team of engineers, former bankers, and startup operators.