Content Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee CIEE's content strategy, creative production, and social storytelling for the BridgeUSA division.

• Lead a small, efficient creative team comprising a copywriter, graphic designer, video content creator, and social and community interns.

• Formulate and manage the annual content strategy in alignment with participant recruitment, employer engagement, and brand awareness growth objectives.

• Administer the content calendar for all Direct markets and U.S. recruitment efforts.

• Spearhead the creation of participant stories, testimonials, user-generated content, employer success narratives, and partner materials.

• Mentor, coach, and develop members of the creative team.

• Create content production workflows, establish creative intake processes, prioritize tasks, and set quality standards.

• Ensure brand consistency across various channels, markets, and materials aimed at partners.

• Collaborate with B2C and B2B marketing leads and sales teams to produce high-converting assets.

• Manage the organic social strategy and central channel calendar, including community management guidelines.

• Develop ambassador and alumni content programs, including managing the ambassador and user-generated content platform.

• Discover and implement opportunities for AI-assisted content creation, adaptation, and localization on a large scale.

• Oversee freelance and contract creative resources, including contract video production.

• Evaluate and report on content performance metrics, including production volume, engagement, organic reach, asset utilization by sales teams, and contributions to lead generation.

⛳️ Requirements

• A bachelor's degree in communications, journalism, marketing, or a related discipline is required.

• At least 7 to 10 years of experience in content, editorial, or creative production.

• Minimum of 3 years of experience managing creative professionals, including designers, writers, or video producers.

• A portfolio showcasing multi-channel content that achieved measurable engagement or conversion.

• Experience in overseeing video and photo production from initial concept to final delivery.

• Proven ability to uphold brand standards across various markets or business lines.

• Familiarity with Adobe Creative Cloud, Figma, and project management tools such as Asana or Monday is essential.

• Practical experience with AI tools in content production, adaptation, or localization.

• Strong verbal and written communication skills are mandatory.

• Capability to collaborate with remote field staff and colleagues across different time zones.

• Innovative, creative, and adaptable to changing environments.

• Comfortable with ambiguity and possesses a good sense of humor.

• A strong passion for CIEE's mission and global exchange initiatives.

• Completion of background checks, reference checks, and education and employment verification is required for employment.

🏝️ Benefits

• Paid time off and parental leave.

• Gym Reimbursement Program.

• Employee Assistance Program.

• Short-term and long-term disability coverage.

• 6 floating Fridays (subject to eligibility rules).

• Discounts on CIEE Study Abroad Programs.

• 403(b) Retirement Plan with employer contributions.

• Insurance options including life, travel, medical, dental, and vision coverage.

• Flexible Spending Accounts/Health Savings Account for medical and dependent expenses.

• Voluntary benefits such as identity theft protection, pet insurance, accident, and critical illness coverage.

• Competitive total rewards package; benefits can enhance total compensation by up to 25%.