Content Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the content strategy, creative production, and social storytelling efforts for the BridgeUSA division at CIEE.

• Lead a small, high-performing creative team that includes a copywriter, graphic designer, video content creator, and social and community interns.

• Create and maintain the annual content strategy that aligns with priorities for participant recruitment, employer engagement, and brand awareness.

• Manage the content calendar for all Direct markets and U.S. recruitment initiatives.

• Direct the production of participant stories, testimonials, user-generated content, employer success stories, and partner materials.

• Guide, mentor, and develop the skills of creative team members and interns.

• Establish content production workflows, manage creative intake, prioritize tasks, and uphold quality standards.

• Ensure brand consistency across all channels, markets, and materials aimed at partners.

• Collaborate with B2C and B2B marketing leaders and sales teams to produce high-converting assets.

• Supervise the organic social strategy and central channel calendar, which includes community management standards.

• Develop ambassador and alumni content programs, including the management of the ambassador and user-generated content platform.

• Identify and implement AI-assisted opportunities for content creation, adaptation, and localization on a large scale.

• Oversee freelance and contract creative resources, including contract video production.

• Analyze and report on content performance metrics, such as production volume, engagement rates, organic reach, sales-team asset utilization, and contributions to lead generation.

⛳️ Requirements

• A Bachelor's degree in communications, journalism, marketing, or a related field is required.

• A minimum of 7 to 10 years of experience in content, editorial, or creative production.

• At least 3 years of experience managing creative talent, including designers, writers, or video producers.

• A portfolio showcasing multi-channel content that has successfully driven measurable engagement or conversions.

• Experience overseeing video and photo production from initial concept through final delivery.

• Proven ability to uphold brand standards across various markets or business lines.

• Familiarity with Adobe Creative Cloud, Figma, and project management tools like Asana or Monday.

• Practical experience in applying AI tools for content production, adaptation, or localization.

• Ability to prioritize effectively and to say no with justification when workloads are full.

• Excellent verbal and written communication skills are essential.

• Capability to collaborate with remote field staff and colleagues across different time zones.

• Must be innovative, creative, and adaptable to changing environments.

• Comfortable with ambiguity and possesses a sense of humor.

• A strong passion for CIEE's mission and global exchange.

• A background check, reference check, and verification of education and employment will be conditions of employment.

🏝️ Benefits

• Competitive total rewards package that can increase total compensation by up to 25%.

• Paid time off and parental leave.

• Gym Reimbursement Program.

• Employee Assistance Program.

• Short-term and long-term disability coverage.

• 6 floating Fridays based on eligibility criteria.

• Discounts on the CIEE Study Abroad Program.

• 403(b) Retirement Plan with employer contributions.

• Comprehensive insurance coverage, including life, travel, medical, dental, and vision.

• Flexible Spending Accounts and Health Savings Accounts for medical and dependent expenses.

• Optional benefits such as identity theft protection, pet insurance, accident coverage, and critical illness insurance.