Content Development and Social Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create high-quality content that enhances the visibility, reputation, and market positioning of Legence and its Business Units.

• Identify narratives, projects, expertise, trends, and perspectives, transforming them into impactful marketing content.

• Craft and refine website copy, thought leadership articles, case studies, project profiles, social media content, executive and subject matter expert pieces, email and digital campaigns, industry and end-market content, marketing materials, video scripts, press releases, and campaign messaging.

• Conduct interviews with executives, technical leaders, subject matter experts, and project teams to produce credible and distinct content.

• Simplify complex concepts related to engineering, construction, maintenance, sustainability, energy, and technical topics for both technical and non-technical audiences.

• Adapt content across various formats and channels.

• Ensure editorial quality, voice, messaging, and brand standards are maintained across different Business Unit identities.

• Collaborate with marketing, communications, creative teams, Business Unit contacts, subject matter experts, executives, and enterprise stakeholders.

• Assist in leading and implementing social media strategy across Legence and supported Business Unit brands.

• Create and manage editorial calendars.

• Oversee social content review, approval, scheduling, and publishing; this position does not include managing direct reports or a team.

• Handle day-to-day social media workflows using Sprout Social and Asana.

• Coordinate social graphics, photography, video, and other visual assets.

• Support employee advocacy and amplification initiatives.

• Monitor social channels, comments, messages, mentions, and industry discussions, escalating issues as necessary.

• Develop integrated content campaigns that align with priority markets, services, business initiatives, and growth objectives.

• Aid in campaign development and execution utilizing HubSpot.

• Implement SEO and emerging AI-search/GEO best practices to enhance discoverability.

• Analyze and assess content and social performance across topics, formats, channels, and Business Units.

• Utilize Sprout Social, web analytics, HubSpot, and other platforms to refine content strategy.

• Convert data and performance trends into actionable recommendations for future content, campaigns, and channel strategies.

⛳️ Requirements

• 5–8 years of professional experience in content development, content marketing, social media, digital marketing, communications, or a related field.

• Outstanding writing, editing, and storytelling abilities, with a portfolio showcasing the skill to articulate complex subjects clearly and engagingly.

• Proven experience in creating content for various formats, audiences, and digital channels.

• Practical experience managing corporate or B2B social media channels and editorial calendars.

• Strong comprehension of how content, social media, and digital platforms work together to enhance brand visibility and support broader business goals.

• Excellent project management and organizational capabilities with the ability to juggle multiple priorities and deadlines simultaneously.

• Strong interpersonal skills and the ability to cultivate productive relationships across functions, businesses, and organizational levels.

• Capability to work independently, proactively identify opportunities, and advance projects without extensive guidance.

• Experience in construction, engineering, architecture, consulting, energy, sustainability, commercial real estate, or another technical B2B sector is preferred.

• Familiarity with Sprout Social or a similar enterprise social media management platform is preferred.

• Experience with Asana or another enterprise work management tool is preferred.

• Knowledge of HubSpot or comparable marketing automation technology is preferred.

• Understanding of web CMS platforms, SEO, AI search/GEO principles, digital analytics, and content performance measurement is preferred.

• Experience in developing thought leadership pieces for executives and subject matter experts is preferred.

• Experience in supporting employee advocacy or social amplification initiatives is preferred.

• Bachelor's degree in Marketing, Communications, Journalism, English, Public Relations, or a related field, or equivalent professional experience is preferred.

🏝️ Benefits

• Direct-hire employment.

• Full-time position.

• Opportunity for remote work.

• Travel requirement up to 10%.