Content Creator, Social

This is a fully remote position, open to applicants in Florida, +1 more state.

📋 Description

• Capture, edit, and distribute short-form content across Instagram, TikTok, Facebook, and YouTube Shorts.

• Produce Reels, TikToks, carousels, and Stories customized to meet each platform's guidelines.

• Recognize relevant trends and modify them while upholding Resilia's brand voice.

• Transform footage from brand shoots, agencies, and creators into captivating social content.

• Propose a minimum of three new content ideas each week during the Monday newsroom, backed by a compelling hook and creative reference.

• Establish repeatable content formats and series based on defined content tracks.

• Experiment with creative methods and utilize performance insights to enhance future content.

• Identify effective formats and suggest opportunities for scaling them.

• Ensure content is consistent with Resilia's brand voice, sound guidelines, and approved claims.

• Prepare and submit posts for approval via the content calendar while adhering to established deadlines.

• Maintain uniformity in quality, messaging, and presentation across social media platforms.

• Oversee and guide the Social Coordinator in content execution and publishing.

• Coordinate content production and scheduling in collaboration with the Content Manager.

• Assist the community team during times of increased inbox activity.

⛳️ Requirements

• 2–3 years of experience in creating short-form social media content for a consumer brand, preferably in DTC, CPG, or wellness sectors.

• A portfolio that highlights Reels and TikToks that you have personally shot and edited, ideally demonstrating performance results.

• Proficient editing skills using CapCut, Adobe Premiere, or similar software, with a focus on pacing, captions, sound, and on-screen text.

• Experience in shooting content using a smartphone or compact camera setup, with a solid understanding of lighting and framing techniques.

• A strong awareness of social media trends and the ability to assess which trends align with brand identity.

• Creative, proactive, and comfortable with regularly pitching new ideas and integrating feedback.

• Excellent organizational abilities, capable of managing deadlines, files, content versions, and approval workflows.

• Experience in wellness, supplements, or other regulated industries, with knowledge of approved marketing claims.

• Basic skills in motion graphics and design for creating carousels, covers, and various social media assets.

• Experience in supervising, mentoring, or providing creative direction to junior team members.

🏝️ Benefits

• Opportunity to work in a dynamic and creative environment.

• Collaborative team culture that values innovation and feedback.

• Professional development opportunities to enhance your skills.

• Competitive salary and benefits package.