Consumer Brand Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement consumer brand marketing strategies to enhance patient awareness, education, and treatment consideration.

• Convert brand strategy into scalable marketing initiatives aimed at engaging providers.

• Create and oversee integrated consumer campaigns that align with product positioning and commercial objectives.

• Maintain brand consistency across all materials targeted at patients and providers.

• Design and deliver comprehensive marketing programs, toolkits, and resources to assist providers after the sale.

• Collaborate with Sales and Customer Success to provide customers with effective patient engagement tools and best practices.

• Collect and integrate customer feedback to refine marketing programs and support materials.

• Supervise the development and enhancement of consumer-facing content within the AMPS marketing platform.

• Manage patient marketing assets across various digital channels, including website, email, social media, and landing pages.

• Ensure that content is consistently updated, compliant, and aligned with campaign strategies.

• Work closely with Digital and MarTech teams to enhance platform performance and user experience.

• Create engaging patient education and treatment awareness content across multiple channels.

• Develop messaging frameworks that emphasize treatment benefits, outcomes, and unique selling points.

• Optimize content for higher engagement, conversion rates, and patient confidence.

• Support multi-channel demand generation campaigns to stimulate patient inquiries and treatment adoption.

• Utilize audience insights and segmentation to enhance targeting and campaign effectiveness.

• Monitor and analyze performance metrics such as engagement, lead generation, and asset utilization.

• Identify opportunities for content, messaging, and marketing program optimization based on data and feedback.

• Keep abreast of industry trends, competitive activity, and consumer behavior in the aesthetics sector.

• Transform insights into actionable enhancements across marketing strategy and execution.

• Collaborate cross-functionally with Marketing, Sales, Clinical, Creative, and MarTech teams.

• Oversee timelines, workflows, and approvals to ensure the timely execution of marketing initiatives.

⛳️ Requirements

• A Bachelor’s degree is required.

• 4–7 years of experience in consumer marketing, brand management, digital marketing, or patient marketing within the healthcare, aesthetics, or medical device sectors.

• Demonstrated experience in developing consumer-facing campaigns and marketing enablement programs.

• Strong knowledge of digital marketing platforms, content strategy, and performance marketing.

• Proven capability to translate brand strategy into scalable marketing tools and programs.

• Excellent storytelling, copywriting, and content development abilities.

• Highly collaborative with the capacity to work across commercial, creative, and digital teams.

• Strong analytical skills with experience in interpreting campaign performance and consumer insights.

🏝️ Benefits

• Competitive salary and comprehensive health benefits.

• Opportunities for professional development and growth.

• Flexible work environment that promotes work-life balance.