Consultor Especialista em Marketing Analytics, MMM

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Lead consulting projects in statistical modeling for marketing, from diagnosis to delivery, adhering to agreed timelines and scopes with the client.

• Develop and present Marketing Mix Modeling (MMM) frameworks to measure the impact of media investments on business results.

• Conduct incrementality studies and causal testing to assess the actual effects of campaigns and channels.

• Utilize Shapley Values and multi-touch attribution techniques to allocate conversion credit among channels and touchpoints.

• Model customer journeys using Markov Chains.

• Create and deliver RFM segmentations to guide retention and activation strategies.

• Develop predictive models for LTV to support acquisition, investment, and pricing decisions.

• Translate complex statistical outputs into clear, actionable, and defensible recommendations.

• Serve as a technical reference in project fronts, guiding squads and supporting the scope expansion with the client.

• Define and document methodologies, assumptions, and best practices for measurement.

• Collaborate with the client’s Media, Performance, BI, and Data Engineering teams.

• Present results, recommendations, and next steps to client sponsors and stakeholders.

⛳️ Requirements

• Experience with data visualization tools such as Power BI and Looker Studio.

• Knowledge of paid media tools and measurement: Google Ads, Meta Ads, Google Analytics 4, and AppsFlyer.

• Experience with specialized MMM libraries like Robyn, LightweightMMM, and PyMC-Marketing.

• Familiarity with cloud environments: GCP, AWS, or Azure.

• Experience with data platforms: BigQuery, Redshift, or Snowflake.

• Publications, case studies, or projects demonstrating practical application of these methodologies.

🏝️ Benefits

• Continuous training and development.

• 100% remote work.

• Position also available for individuals with disabilities (PcD).