Community Engagement and Brand Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Identify and map out community stakeholders including builders, organizers, institutions, civic groups, and business associations in each market, and create ongoing engagement strategies for each stakeholder type.

• Recognize and pursue potential high-value relationships.

• Seek and assist in forming partnerships with organizations that share our audience and/or vision.

• Develop a strategy to engage new homeowners, new parents, new arrivals, and new retirees with local information at crucial moments.

• Design and implement a training program that empowers staff with the language, confidence, and tools necessary to represent their brand publicly.

• Create straightforward, practical guides for staff on how to introduce themselves at community events, encourage newsletter subscriptions, present to community groups, respond to questions about brand presence, and transform casual conversations into significant brand interactions.

• Collaborate with editors to identify reporters with strong community connections and enhance their visibility in ways that benefit both their journalism and the brand.

• Ensure that, while news coverage is local, the brand experience—characterized by trust and utility—is consistent across all Ontario platforms.

• Design impactful virtual and in-person events that can be easily replicated across various markets.

• Create and execute grassroots campaigns that promote newsletter subscriptions and app downloads.

• Monitor which communities and strategies yield the most engaged new subscribers, and adjust efforts accordingly.

• Provide regular updates to leadership regarding brand awareness, audience growth, partnership activities, and community sentiment.

• Identify communities or neighborhoods within our markets with low awareness and engagement, and establish targeted action plans to address these issues.

⛳️ Requirements

• A minimum of 5 years of experience in community engagement, stakeholder relationship management, or brand marketing.

• Demonstrated success in building and maintaining relationships with diverse community groups or organizations.

• Proven experience in designing and implementing campaigns that increase audience growth and engagement.

• Background in training or coaching others and developing practical playbooks or systems.

• Strong strategic thinking abilities with an understanding of what fosters local trust and credibility.

• Excellent communication and presentation skills, with the ability to influence and inspire others.

• Proficiency in data and analytics; capable of tracking metrics and adapting strategies as needed.

• Strong project management skills, with the ability to collaborate across different teams.

• A genuine curiosity about communities and their dynamics.

• An entrepreneurial mindset; resourcefulness and adaptability are key.

• An authentic communication style that avoids corporate jargon.

• Resilience and determination in building relationships.

• A Bachelor's degree in Marketing, Communications, Business, Community Development, Journalism, or a related field, or equivalent professional experience in similar roles.

• Preferred Qualifications: Experience in local media, local business, or community organizations.

• Familiarity with Ontario or comparable regional markets.

• Experience with digital engagement platforms, newsletters, or subscription models.

🏝️ Benefits

• The flexibility to work from home, with travel required within southern and central Ontario.