Lead Content Designer – Storefronts, Growth

This is a fully remote position, open to applicants in Michigan.

📋 Description

• Oversee the comprehensive content design process for significant initiatives, from initial discovery and narrative creation to prototyping, launch, and optimization.

• Establish and expand effective content styles, messaging strategies, and narrative frameworks across Storefronts and growth-driven journeys.

• Leverage research, testing, and performance data to enhance content effectiveness and develop standardized, repeatable frameworks.

• Collaborate with Product, Design, Marketing, SEO, and Brand teams to refine value propositions, naming conventions, framing, and storytelling techniques.

• Convert product capabilities into clear, engaging, launch-ready narratives that connect campaign messaging with initial product experiences.

• Direct the implementation and evolution of Rocket’s voice and tone throughout storefront and growth experiences.

• Ensure content aligns with the Rocket brand, product authenticity, accessibility standards, and client psychology.

• Set principles, examples, and best practices for consistent content decisions across high-visibility touchpoints.

• Develop playbooks, guidance, reusable tools, and AI-driven workflows.

• Utilize and assess AI to expedite synthesis, exploration, prototyping, and testing while ensuring accuracy, brand integrity, privacy, and customer trust.

• Collaborate with content designers across Rocket to promote effective strategies and enhance organizational consistency.

• Facilitate workshops and mentor content designers.

• Shape landing and entry experiences, product narratives, launch messaging, market readiness, and initial lifecycle conversion moments.

• Impact product positioning and extend voice, tone, narrative, and performance strategies across Client, Pro, and Enterprise.

⛳️ Requirements

• A minimum of 7 years of experience in content design, UX writing, content strategy, or a related field.

• A portfolio showcasing strategic and practical content design across complex, customer-facing digital platforms.

• Proven experience leading the entire content design process from discovery and narrative development to prototyping, validation, implementation, and optimization.

• Open-mindedness, curiosity, and practical experience using AI in the content design workflow, including tools like Figma Make, Claude, ChatGPT, or similar platforms.

• Strong grasp of information architecture, interaction design, accessibility, voice and tone, and writing for responsive web and mobile interfaces.

• Experience utilizing research, analytics, experimentation, and customer feedback to enhance content effectiveness.

• Capability to translate intricate customer, product, and business challenges into clear, practical, and persuasive experiences.

• Exceptional communication, storytelling, facilitation, and collaboration skills, with the ability to articulate content decisions and influence cross-functional partners.

• Experience creating scalable content frameworks, standards, systems, or reusable patterns.

• Background in mentoring content designers and improving work quality through critique and feedback.

• Preferred: Experience designing content for marketing websites, landing pages, acquisition journeys, or other top-of-funnel experiences.

• Preferred: Proven history of experimenting with, evaluating, and advocating for responsible AI-enabled content workflows.

• Preferred: Knowledge of SEO, conversion optimization, analytics, experimentation, and A/B testing.

• Preferred: Experience shaping product positioning, value propositions, naming, and launch narratives.

• Preferred: Experience balancing brand expression, customer understanding, regulatory considerations, and business performance.

• Must reside in Michigan or the United States, as per the specified job posting locations.

🏝️ Benefits

• Eligibility for annual bonuses.

• Incentives.

• Medical benefits.

• Dental benefits.

• Vision benefits.

• 401K retirement plan.

• Paid time off.

• Health and well-being support for team members and their families.

• Opportunities for career advancement.

• Reasonable accommodations for qualified individuals with disabilities.