Commercialization Manager, Shoulder

📋 Description

• Drive revenue growth for specific products by delivering targeted training and sales development to the field sales organization, global offices, and sales agencies.

• Manage the corporate sales targeting process by assessing markets and promotional opportunities in collaboration with the field sales organization (FSO).

• Oversee new business target lists and action plans for conversion; close targeted accounts to secure new business.

• Provide technical expertise to the FSO, including US and global agents/direct operations, through sales presentations, product demonstrations, surgical case support, and maintenance of company products.

• Collaborate with the FSO to engage with existing and potential clients (e.g., physicians, physician office groups at hospitals) to identify their clinical needs, goals, and challenges in patient care, while discussing how company products can help achieve their objectives and meet patient/client needs.

• Partner with the Regional VP of Sales to identify needs and opportunities within respective territories.

• Facilitate agency sales meetings with a focus on promoting the product line.

• Co-travel with agents and accompany representatives/agents on sales calls.

• Market company products to current and prospective customers within a designated market by providing clinical education on implant procedures and support for various issues.

• Address customer needs and complaints regarding products and services by formulating creative and practical solutions or collaborating with other personnel (e.g., sales, clinical, research, marketing, technical support) to develop optimal solutions.

• Provide follow-up support to FSO and customer staff by sharing technical information on specific applications.

• In collaboration with the Sales Training Department, be responsible for training on respective product line(s).

• Act as a subject matter expert during sales training events.

• Educate and train FSO and customers on the benefits and proper clinical usage of company products.

• Deliver presentations and demonstrations using appropriate formats and platforms (e.g., platform training, slides, manuals, etc.) to keep FSO and customers informed about new and existing products.

• Participate in third-party medical education events.

• Typically attend and may oversee surgeries/implants in clinical settings, including labs and operating rooms of hospital accounts.

• May conduct patient follow-ups to ensure customer and patient success with the implanted products.

• Develop and sustain business relationships with hospital personnel.

• Collaborate effectively as a team player.

• Enhance the selling skills of existing marketing and engineering teams.

• Work closely with marketing personnel to convey insights, perceptions, and market intelligence gained from extensive field exposure.

• Provide input for the annual marketing and training agenda.

• Monitor and drive improved profitability of individual agencies, including inventory turnover.

• Oversee consignment and loaner policies.

• Collaborate with sales leadership on necessary corrective actions.

• Work with sales leadership to establish and achieve agent quotas.

• Collaborate with sales leadership to ensure the FSO remains engaged and focused on driving success with the product line.

• Determine methods and procedures for new assignments and may coordinate the activities of other personnel (Team Lead).

• Utilize extensive experience to creatively and effectively resolve complex issues by applying professional concepts and company objectives.

• Possess expert-level knowledge of company products and services and may be responsible for introducing new products.

• Assist and support other employees, teams, and sales personnel as needed.

• Understand and apply the Quality System and relevant Federal and International standards.

⛳️ Requirements

• A Bachelor’s Degree from an accredited institution is required; a Master’s Degree is preferred.

• A minimum of 5 years of related experience with a Bachelor’s degree; or 3 years with a Master’s degree.

• Strong understanding of the orthopedic industry.

• Knowledge of the national market.

• Ability to interact effectively with surgeons and sales personnel.

• Excellent communication and interpersonal skills.

• Valid Driver’s License.

• Acceptable driving record.

• Ability to travel 75% of the time.

🏝️ Benefits

• [Insert benefits here]