Commercial Director

This is a fully remote position, open to applicants in Virginia.

📋 Description

• Oversee the commercial strategy by developing and implementing comprehensive strategies across all revenue channels, including Group, Conference, and Events (GCE), Rooms, Food and Beverage, Leisure, and Spa.

• Direct the pricing and forecasting strategy: Manage revenue management practices, including pricing, rate strategies, demand forecasting, and business reviews to enhance revenue across all segments.

• Synchronize sales and marketing initiatives: Collaborate on-property and with regional sales, marketing, eCommerce, and public relations efforts to bolster brand positioning and stimulate demand.

• Foster a high-performing team: Encourage engagement and retention through performance management, professional development opportunities, and recognition programs.

• Spearhead the hotel's commercial strategy: Supervise Sales, Marketing, Revenue Management, Reservations, and Business Development functions to drive overall commercial performance.

• Boost revenue and market share: Formulate commercial strategies that optimize revenue, profitability, and competitive positioning across all segments.

• Evaluate market opportunities: Track market trends, competitor activities, customer insights, and demand patterns to uncover growth and expansion opportunities.

• Monitor commercial performance: Assess commercial indicators, forecasts, budgets, and business plans to ensure revenue and profitability targets are met.

• Represent the Resort, Brand, and Company: Serve as a key ambassador for the Resort in the marketplace, enhancing brand visibility and discovering new business opportunities.

• Maximize revenue and profitability: Collaborate with the General Manager and Finance to ensure that commercial decisions align with revenue objectives, enhance cost of sales, and achieve profit and margin targets.

• Strengthen partnerships: Cultivate trusted relationships with owners, operators, Hilton corporate teams, and external partners to align objectives and create sustained commercial value.

• Develop and inspire teams: Coach, mentor, and support the Sales, Marketing, Revenue, and Reservations teams while fostering a culture of accountability, engagement, and continuous improvement.

⛳️ Requirements

• A minimum of ten (10) years of leadership experience in hotel/resort sales and marketing.

• At least three (3) years of experience in leading Revenue Management.

• Proven experience managing independent and luxury resorts.

• Ability to travel up to 30% of the time, both nationally and internationally.

• Preferred qualifications include:

• Familiarity with the local market.

• Experience in collaborating with hotel/resort colleagues, managers, and directors to ensure teamwork; also working with any “partners” (e.g., Public Relations Firms) as an extension of the resort/hotel team.

• General understanding of contract laws.

• Proficiency in Delphi and other digital sales tools.

• Experience in presenting strategic plans to senior executives and partner groups.

• Background in collaborating within complex, matrixed organizations.

• Exposure to Marketing, E-Commerce, and Finance responsibilities.

🏝️ Benefits

• Exceptional travel benefits – Enjoy 110 nights of highly discounted travel, with room rates as low as $40/night at our premier hotels through our Go Hilton travel program.

• Ownership in Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help secure your financial future.

• Paid parental leave – Because family is important. We offer paid leave for eligible Team Members, including partners and adoptive parents.

• Customized caregiving support – Gain access to dedicated caregiving concierge services to assist with caregiving for yourself and your loved ones.

• Crisis concierge – In times of loss, our Crisis Concierge provides a single, compassionate point of contact for both practical support and emotional care.

• Mental health resources – Your wellbeing is a priority. Eligible Team Members can access free counseling and support through our premier Employee Assistance Program (EAP).

• Generous paid time off (PTO) – Recharge, relax, and prioritize what matters most.

• Health & welfare benefits – From checkups to dental care to new glasses, we provide a variety of health plans to keep you and your family protected.

• Financial security for your future – Our retirement plans facilitate saving for what's next.