Clinical Marketing Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the comprehensive marketing strategy for the Clinical Diagnostics channel, which includes Mastermind, CKB, and the forthcoming ClinDx product range.

• Develop and implement an account-based marketing (ABM) strategy for specific clinical lab accounts (hospital labs, reference labs, molecular labs) in collaboration with the ABM Coordination Lead.

• Establish and manage partner marketing initiatives with Illumina, Tempus, Sophia Genetics, and other ecosystem partners, including joint webinars, co-branded content, MDF management, marketplace presence, and integration launch go-to-market activities.

• Oversee messaging, positioning, and product marketing for Mastermind PRO and CKB, which includes the milestone of CKB’s FDA recognition and the launch of the Mastermind Next-Gen API.

• Propel demand generation efforts and take responsibility for pipeline accountability within the ClinDx channel.

• Create sales enablement materials for the ClinDx sales team in collaboration with the VP of Sales and clinical Account Executives (AEs).

• Formulate the conference strategy for AMP, ACMG, AACC, CAP, and partner events.

• Manage the Labs journey hub on the redesigned website (launching June 30, 2026): focusing on content, conversion, and continuous optimization.

• Build and sustain a library of lab references and case studies, while developing expansion strategies for existing Mastermind and CKB customers.

• Directly supervise one marketing consultant focused on CKB and lead cross-functionally without formal authority across shared design, content, web, and events resources.

⛳️ Requirements

• A minimum of 8 years of B2B marketing experience, including at least 5 years in life sciences, molecular diagnostics, NGS, genomics SaaS, or related fields.

• Proven experience in hands-on ABM ownership with enterprise accounts: personally designed and executed marketing programs for named accounts, demonstrating account-level pipeline impact.

• Established track record in partner marketing: involvement in joint webinars, co-branded content, MDF planning and reporting, and marketplace presence—examples must be included in the resume.

• Experience in enterprise sales collaboration: responsible for MQL/SQL definitions, account-level insights, and sales enablement materials that field representatives actually utilized.

• Proficient in product marketing: led the positioning, messaging, and launches for technical B2B products in regulated or scientific markets from start to finish.

• Accountability for pipeline and revenue: responsible for a marketing-sourced or influenced metric, reported on it, and achieved the targets set.

• Ability to lead cross-functional initiatives without direct authority: directed shared resources (content, design, web, events) and collaborated effectively with Sales, Product, and Business Development.

• Excellent written communication skills: capable of producing concise, audience-focused business writing and critically assessing messaging against a disciplined framework.

🏝️ Benefits

• Opportunity to contribute to building a diverse and inclusive team.