Client Generation Manager

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Execution of Paid Media Campaigns (Hands-On)

• Create, initiate, and enhance paid campaigns across platforms such as Meta, Google, LinkedIn, and YouTube

• Oversee targeting, creative testing, budget distribution, and performance enhancement

• Track daily performance metrics and implement optimization modifications

• Employ retargeting and nurturing strategies to boost demo attendance rates

• Synchronize paid traffic strategies with landing page effectiveness

• SEO Strategy & Implementation

• Perform keyword research targeting high-intent legal decision-makers

• Optimize landing pages, blogs, and service pages to align with search intent

• Enhance on-page SEO elements (metadata, headers, internal linking, schema)

• Collaborate on content development based on ranking opportunities and gaps

• Monitor rankings, growth in organic traffic, and organic conversion metrics

• Detect technical SEO problems and work with developers to resolve them

• Web Design & Development (Focused on Performance)

• Supervise landing page design and website optimization to maximize conversions

• Partner with developers and designers to implement conversion rate optimization improvements

• Identify UX/UI issues that affect demo bookings

• Suggest layout, messaging, and structural modifications based on performance insights

• Ensure website speed, mobile compatibility, and technical integrity

• Conduct quality assurance on new pages and funnels pre-launch

• Assist in integrating tracking tools, pixels, CRM forms, and automation workflows

• Maintain congruence between brand messaging, SEO framework, and paid campaign goals

• Management of Funnels & KPIs

• Track and report on:

• Cost per lead

• Cost per booked demo

• Cost per completed demo

• Cost per acquisition (CPA)

• Customer acquisition cost (CAC)

• Growth in organic traffic

• Organic conversion rates

• Landing page conversion rates

• Coordination with Vendors

• Collaborate with paid media, SEO, and development vendors

• Monitor deliverables and performance metrics

• Address underperformance issues and propose corrective measures

• Ensure vendor activities align with revenue targets

• Alignment of Revenue & Sales

• Work with SDRs and Sales teams to assess lead quality

• Modify targeting, messaging, and keyword strategies based on feedback from close rates

• Ensure accurate attribution tracking from marketing efforts to closed revenue

• Testing & Enhancement

• Conduct structured A/B tests across ads, landing pages, and messaging

• Record results and scale successful strategies

• Continuously enhance conversion rates while lowering CAC

⛳️ Requirements

• 2–4 years of experience in performance marketing (paid + organic)

• Practical experience in building campaigns within Meta and Google Ads

• Familiarity with SEO tools (SEMrush, Ahrefs, GSC, GA4, etc.)

• Solid understanding of conversion rate optimization principles

• Experience working collaboratively with web developers and designers

• Knowledge of landing page architecture and funnel psychology

• Strong reporting and analytical skills

• Comfortable operating in a remote, KPI-focused environment

• **Preferred:**

• Experience with staffing companies, recruiting agencies, or talent marketplaces

• Background in creating content for marketplace or platform-style websites (browsing, service categories, self-service models)

🏝️ Benefits

• Permanent remote work arrangement

• Competitive starting salary paid in USD

• Internet allowance

• HMO insurance (PH)

• Paid US holidays

• Paid vacation and sick leave