Chief Marketing Officer – CMO

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Take charge of the comprehensive marketing strategy and acquisition budget.

• Enhance customer acquisition through PPC, Paid Social, Programmatic, Affiliates, Influencers, and Sponsorships.

• Create scalable acquisition strategies for both grey and regulated markets.

• Establish and oversee affiliate partnerships along with commercial agreements.

• Determine brand positioning, identity, and strategies for market expansion.

• Collaborate closely with Product, CRM, Payments, Legal, and Compliance teams.

• Recruit, mentor, and lead a high-performing international marketing team.

• Directly report to the Board on performance metrics, including CAC, LTV, ROAS, and overall marketing KPIs.

⛳️ Requirements

• Over 10 years of marketing leadership experience in Sports Betting and/or iGaming.

• Demonstrated success in managing full-funnel acquisition across various marketing channels.

• Extensive experience with PPC, Affiliates, Programmatic, Brand, Influencer Marketing, and Sponsorships.

• Proven experience in launching new products, brands, or entering new markets.

• Prior leadership experience overseeing multi-disciplinary marketing teams.

• A commercial mindset combined with strong analytical and performance marketing skills.

• Familiarity with operating within grey markets is highly desirable.

• Knowledge of crypto payments is a plus, though not essential.

🏝️ Benefits

• Fully flexible location for the ideal candidate.

• Executive-level position that reports directly to the Board.

• Competitive salary, performance bonus, and profit-sharing scheme.

• Unique chance to build and scale a new sportsbook brand supported by a well-established and successful iGaming Group.