Chief Marketing Officer, CMO

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and implement a comprehensive marketing strategy across various brands, geographic regions, and acquisition channels within the .com sector, ensuring alignment with overarching business goals.

• Uncover new growth avenues through market research, competitor assessments, customer insights, and brand positioning while continuously enhancing marketing performance across all areas.

• Define, track, and improve key commercial and marketing KPIs, including traffic, conversion rates, CPA, LTV, NGR, bonus expenditures, and other essential performance indicators.

• Manage the marketing budget across multiple brands and markets, overseeing resource allocation, optimizing unit economics, and driving profitability through data-driven decision-making.

• Take full responsibility for marketing P&L, encompassing acquisition payback analysis, bonus cost management, and performance across the commercial funnel from GGR to Contribution Margin.

• Spearhead customer acquisition strategies across paid, organic, and affiliate channels, consistently enhancing traffic quality, acquisition efficiency, and long-term player value.

• Develop, nurture, and optimize strategic affiliate partnerships by negotiating commercial terms, assessing partner performance through cohort analysis, and managing RevShare, CPA, and Hybrid cooperation models.

• Lead and cultivate a multidisciplinary marketing organization that includes SEO, PPC, Affiliate Marketing, Social Media, and Influencer Marketing, facilitating recruitment, coaching, performance management, and career progression.

• Foster a data-driven culture by collaborating closely with Product, CRM, Analytics, BI, and Design teams to prioritize growth initiatives, validate marketing hypotheses, and enhance overall business performance.

• Supervise the creation and execution of marketing campaigns across various digital channels, ensuring consistent brand positioning, visual identity, and messaging across all markets.

• Drive ongoing optimization of creative performance through structured A/B testing and close collaboration with Design and Product teams.

• Contribute to product strategy by aiding improvements in onboarding processes, promotional mechanics, retention features, bonus systems, and the overall player experience.

• Collaborate with the CRM team to optimize the customer lifecycle through personalized communications, loyalty programs, and player reactivation strategies.

• Create executive-level reports, performance dashboards, and strategic recommendations that facilitate informed business decisions.

• Represent the company at major international industry conferences and networking events while reinforcing relationships throughout the global iGaming ecosystem.

⛳️ Requirements

• Over 5 years of experience in iGaming or Sports Betting marketing, including at least 2 years in a Head of Marketing, CMO, or equivalent executive leadership position.

• Demonstrated experience in developing and executing marketing strategies across multiple brands, products, and international markets.

• Strong knowledge of the CIS (RuNet) and Latin American markets, including regional acquisition trends and customer behavior.

• Extensive practical expertise in performance marketing, SEO, and the iGaming affiliate ecosystem, encompassing RevShare, CPA, Hybrid partnership models, LTV-driven CPA calculations, and partner assessments using NGR cohort analysis.

• Experience managing marketing initiatives for brands within the .com segment, with a solid understanding of payment infrastructure, including P2P payments, cryptocurrency transactions, PSP rotation, and their effects on acquisition performance and deposit conversion.

• Proven track record of leading and developing cross-functional marketing teams of over 10 specialists, including hiring, coaching, performance management, and organizational development.

• Demonstrated ability to manage annual marketing budgets exceeding $1M, optimizing marketing investments, and making commercial decisions based on metrics such as ROI, ROAS, CPA, NGR, and other unit economics.

• Strong analytical skills with hands-on experience using Google Analytics 4, Power BI, and internal BI solutions to support strategic decision-making and performance reporting.

• Solid understanding of product metrics and customer lifecycle management, with the capability to collaborate closely with Product and CRM teams on acquisition, retention, onboarding, promotional initiatives, and bonus mechanics.

• Prior experience representing a business at major international industry conferences, exhibitions, and networking events.

• Fluent in English for daily business communications.

🏝️ Benefits

• Competitive compensation package, discussed individually during the interview process.

• Opportunity to influence and implement the marketing strategy for a growing international multi-brand iGaming business.

• High level of ownership with direct impact on commercial performance, customer acquisition, and long-term business growth.

• Fully remote or hybrid working model offering flexibility and autonomy.

• Company-sponsored participation in leading international industry conferences and networking events.

• Collaborative, fast-paced environment with experienced cross-functional teams and a data-driven decision-making culture.

• Access to advanced analytics, business intelligence tools, and the resources necessary to drive measurable marketing impact.