Chief Marketing Officer

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership and implement the comprehensive marketing strategy across all enterprise initiatives.

• Define brand positioning, Ideal Customer Profile messaging, and value propositions for each operational entity.

• Create scalable marketing infrastructure across the enterprise portfolio.

• Manage paid advertising, content marketing, SEO, email nurturing, social media, strategic partnerships, and campaign launches.

• Develop, refine, and enhance multi-channel acquisition funnels and lifecycle nurture automation.

• Formulate, allocate, and oversee the central marketing budget.

• Optimize the deployment of marketing capital towards high-yield acquisition channels.

• Design and sustain tracking systems for CAC, LTV, ROAS, pipeline velocity, and direct revenue contribution.

• Provide monthly executive reports on channel effectiveness, pipeline health, and top-line growth impact.

• Recruit, mentor, and organize the marketing team, contractors, and agency partners.

• Establish KPIs, workflow standards, and performance objectives for marketing team members.

⛳️ Requirements

• A minimum of 8 years of progressive marketing experience.

• At least 3 years of direct experience in leading and building marketing teams.

• Proven success in developing and executing end-to-end strategies across paid media, organic channels, email automation, and funnels.

• Technical proficiency in paid advertising platforms, email marketing software, analytics, funnel builders, and AI workflow tools.

• Experience in managing enterprise marketing budgets and establishing ROI, CAC, LTV, and ROAS tracking models.

• Strategic leadership capabilities with hands-on oversight of multi-channel campaigns.

• Financial and analytical expertise linking marketing expenditure to unit economics and revenue.

• Proficiency in AI-driven tools and workflow automation.

• Strong executive communication skills.

• Outstanding project management skills.

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (preferred).

• Experience in tax, finance/accounting, coaching, educational platforms, personal brands, or high-touch service businesses (preferred).

• Background in a shared-services or multi-entity enterprise framework (preferred).

🏝️ Benefits

• Remote work flexibility.

• Medical, dental, vision, life, and voluntary life insurance.

• 401(k) plan with company matching.

• Paid vacation and sick leave.

• Paid holidays.