Chief Marketing Officer

This is a fully remote position, open to applicants in Europe.

📋 Description

• Spearhead the comprehensive growth engine, enhancing the entire journey from Paid Acquisition through Conversion to Monetization, aimed at maximizing LTV Margin.

• Optimize a 7-figure monthly marketing budget across international channels and the product range, ensuring funds are strategically directed towards the most promising growth opportunities.

• Develop and refine scalable processes that enable teams to function with high autonomy while upholding exceptional performance standards.

• Coordinate cross-functional teams to guarantee a cohesive growth strategy and foster a high-velocity experimentation culture.

• Convert detailed data and market signals into critical decisions regarding product direction, knowing precisely when to scale a product or pivot.

• Discover and leverage new channel opportunities, applying technical expertise to elevate our health and wellness applications into global market leaders.

⛳️ Requirements

• Over 5 years of experience managing and scaling Meta and Google Ads at a significant scale.

• Demonstrated experience in a "performance-first" environment where paid media serves as the primary revenue generator.

• Ideally within the subscription-based mobile apps (web-to-app) sector.

• Proven track record of managing substantial monthly budgets and driving rapid expenditure growth.

• Capability to utilize AI and automation to improve creative workflows and accelerate campaign velocity.

• In-depth understanding of the interplay between paid media, onboarding funnels, pricing, and LTV.

• Detailed comprehension of LTV, CPA, and ROAS, along with the ability to interpret market signals to optimize investments.

• Established ability to lead performance, growth product, and monetization teams towards shared P&L objectives.

🏝️ Benefits

• 100% remote work with flexible hours.

• High-quality equipment (MacBook Pro).

• Full-time position.

• Opportunity to learn from industry leaders, including former Googlers.

• Unlimited opportunities for growth.

• Be part of a successful team.

• Competitive salary.

• A fun, non-corporate work environment.