Chief Marketing Officer

This is a fully remote position, open to applicants in Spain.

📋 Description

• Transition Lexidy’s acquisition approach from sales-driven to AI-focused and marketing-led/direct, enhancing the proportion of customers who engage in self-service digital journeys while also facilitating higher-touch legal services.

• Take full ownership of the marketing P&L and strategy across all markets and business sectors (Immigration, Real Estate, B2B, Relocation Services), ensuring that every initiative is linked to quantifiable revenue, gross margin, and EBITDA outcomes.

• Create and expand an AI-driven marketing function, integrating AI across content development, SEO/GEO, AI search visibility and citations, paid media, CRM, lifecycle marketing, analytics, and internal processes to boost output without proportionately increasing manpower.

• Manage comprehensive demand generation efforts, encompassing paid acquisition (Google, Meta, LinkedIn, YouTube), organic growth (SEO, GEO, AI search visibility, content), and lifecycle marketing (HubSpot, retention, cross-sell, upsell, and repeat business).

• Direct the acquisition strategy and RevOps optimization, including insights on pricing and packaging, lead scoring and routing, funnel conversion, MQL quality, attribution, incrementality measurement, marketing mix optimization, expansion into new countries and sectors, and the metrics connecting marketing investment to revenue and profitability.

• Collaborate with Product and Operations to formulate pricing, retention, and customer lifetime value strategies aimed at maximizing sustainable growth.

• Continuously define and validate buyer personas and customer journeys across various markets, products, and customer segments, utilizing customer insights and experimentation rather than relying on annual planning processes.

• Enhance Lexidy’s premium, AI-native brand positioning, fostering trust in consumer markets while establishing authority in B2B and recurring legal services.

• Oversee the marketing organization, including budget management, hiring, performance evaluation, agency coordination, freelancer management, and technology vendor relationships, while building a high-performing, AI-driven marketing team.

• Develop strategic partnerships and affiliate channels that enhance Lexidy’s primary direct acquisition engine and facilitate entry into new audiences and markets.

⛳️ Requirements

• Minimum of 5 years leading growth/performance marketing, preferably within legal, professional services, or similar low-ticket, regulated, or relocation-adjacent B2C domains.

• Demonstrated comprehensive ownership across paid, organic, and CRM/lifecycle channels — not limited to single-channel expertise.

• Hands-on experience with AI tools for marketing, including content generation, SEO/GEO, personalization, and workflow automation.

• Familiarity with pricing, packaging, and RevOps fundamentals, extending beyond mere campaign execution.

• Proficiency in data analysis: GA4, GTM, HubSpot, Looker Studio — able to interpret data directly without waiting for reports.

• Experience in multiple markets; fluent in English and Spanish, with French/Italian/Portuguese as a valuable asset.

🏝️ Benefits

• Complimentary coffee, beverages, and healthy snacks.

• Cobee for flexible salary options.

• Wellhub: access to top gyms and classes!

• A Career Development Plan: conducted biannually and solely focused on your growth.

• A network of coaches and mentors to enhance your leadership abilities and personal development.

• Access to various learning and development platforms.

• Flexible working arrangements with remote options available.

• Corporate Erasmus opportunities across our offices in Europe.

• Opportunities for growth, both locally and globally.

• Uncapped commission structure based on performance.