Chief Marketing Officer

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Collaborate closely with the CEO and the Executive Leadership Team to drive Foodhub's global consumer-business expansion.

• Take charge of the B2C marketing strategy, overseeing consumer branding, customer acquisition, and retention efforts.

• Formulate and implement marketing strategies that align with commercial goals across international markets.

• Work in conjunction with Product, Sales, Technology, and Operations teams.

• Enhance and fortify Foodhub's international consumer brand presence.

• Spearhead awareness campaigns focused on commercial objectives.

• Direct global B2C growth through digital channels, partnerships, and innovative initiatives.

• Optimize acquisition costs, conversion rates, and marketing ROI through testing and continuous improvement.

• Recognize growth opportunities in both existing and new markets.

• Oversee CRM, loyalty, and lifecycle marketing initiatives to boost repeat orders and enhance customer lifetime value.

• Utilize customer behavior and data to create personalized marketing experiences.

• Collaborate with Product and Technology teams to launch features and enhance user adoption.

• Refine the customer journey across various digital touchpoints.

• Lead digital marketing efforts across paid media, SEO, CRM, social media, and mobile platforms.

• Leverage AI, automation, experimentation, and data to elevate marketing performance.

• Manage the marketing budget and develop performance reports centered on commercial outcomes.

• Achieve sustainable customer growth and enhance marketing efficiency.

• Recruit, mentor, and develop the marketing team.

• Cultivate a culture of challenge, learning, ownership, and collaboration.

⛳️ Requirements

• A commercially savvy Chief Marketing Officer capable of building rather than just managing.

• Proven track record in developing and executing marketing strategies for international markets.

• Ability to influence executive-level business decisions beyond the marketing scope.

• Skilled in collaborating with Product, Sales, Technology, and Operations teams.

• Flexibility to adapt plans as the business landscape evolves.

• Proficient in brand strategy and customer acquisition techniques.

• Experience with digital channels, partnerships, CRM, loyalty programs, and lifecycle marketing.

• Capability to enhance acquisition costs, conversion rates, marketing ROI, and customer lifetime value.

• Familiarity with product marketing and customer experience methodologies.

• Knowledge of paid media, SEO, CRM, social media, and mobile marketing strategies.

• Understanding of AI and automation applications in marketing.

• Strong data-driven decision-making skills and commercial acumen.

• Experience in managing marketing budgets and performance reporting.

• Background in recruiting, mentoring, and developing marketing teams.

🏝️ Benefits

• Health Insurance

• Dental

• Pension

• Death in Service

• Gym Membership