Chief Marketing – Commerce Officer

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the company's marketing strategy, encompassing brand positioning, customer acquisition, and retention.

• Spearhead the creation of integrated campaigns across digital, retail, and wholesale platforms.

• Ensure a consistent brand voice and customer experience throughout all touchpoints.

• Collaborate with executive leadership to synchronize marketing initiatives with the company's growth objectives.

• Manage the performance and expansion of all direct-to-consumer channels, including eCommerce, drive-thru, and in-store kiosks.

• Define and implement a unified commerce strategy that integrates digital and physical retail.

• Establish and monitor key performance indicators (KPIs) such as revenue, conversion rates, average order value, retention, and customer lifetime value.

• Drive initiatives aimed at increasing transaction size, frequency, and overall customer spending.

• Oversee paid and organic acquisition channels, including digital advertising, SEO, and partnerships.

• Lead customer relationship management (CRM) and lifecycle marketing strategies across email, SMS, and loyalty programs.

• Develop segmentation strategies to enhance targeting, engagement, and retention.

• Optimize the entire customer journey from the initial interaction to repeat purchases.

• Supervise the performance and optimization of the eCommerce platform.

• Enhance site experience, navigation, product discovery, and conversion rates.

• Direct the digital merchandising strategy, including product presentation, promotions, and category structure.

• Initiate testing and personalization efforts to improve customer experience and revenue.

• Ensure alignment between digital and in-store experiences.

• Collaborate with Retail Operations to optimize drive-thru and kiosk performance.

• Support in-store initiatives that enhance customer experience and boost conversion rates.

• Align promotions, pricing, and merchandising strategies across all channels.

• Oversee the marketing and commerce technology stack, including CRM, eCommerce platforms, and analytics tools.

• Ensure system integration that supports a unified view of the customer.

• Develop reporting frameworks and dashboards to monitor performance and guide decision-making.

• Utilize data to inform strategy, identify opportunities, and enhance efficiency.

• Build and lead a high-performing team across marketing, CRM, eCommerce, and analytics.

• Manage relationships with agency and vendor partners.

• Promote strong cross-functional collaboration across departments.

• Establish clear priorities, accountability, and performance expectations.

⛳️ Requirements

• Over 10 years of experience in marketing, eCommerce, or digital commerce.

• More than 5 years in a senior leadership role overseeing revenue or marketing performance.

• Demonstrated success in driving growth within a direct-to-consumer or omnichannel context.

• Experience in leading marketing and commerce functions or closely integrated teams.

• Strong analytical skills with the ability to convert data into actionable insights.

• Experience working collaboratively with operations, technology, and finance teams.

• Excellent executive communication and leadership presence.

🏝️ Benefits

• Equal Opportunity Employer.