Channel Marketing Manager – Commercial

This is a fully remote position, open to applicants in United States.

📋 Description

• Developing and overseeing the marketing strategy for the US commercial channel, including a multi-year vision, execution for the fiscal year, and managing the complexities in between.

• Formulating WD-40’s strategy for mid-market commercial accounts, an area where we currently lack a unified approach — this represents an opportunity for growth.

• Connecting sell-in and pull-through: successfully establishing product availability with distributors while simultaneously fostering end-user demand to enhance sell-through and velocity.

• Directing SKU assortment, packaging requirements, and product lineup decisions tailored to your channels.

• Crafting account-specific activation plans in collaboration with brand, digital, and sales teams, while advocating internally for the necessary investment to implement them.

• Serving as a credible commercial representative for WD-40 at trade shows, distributor meetings, and sales team calls.

• Fostering internal support — as the organization enhances its commercial acumen, you will be both teaching and executing.

• Overseeing partnership and agency management for channel programs, activations, and content development — from initial brief through execution and performance assessment.

⛳️ Requirements

• A minimum of 7 years in channel marketing or distributor marketing, with significant experience in industrial and/or automotive sectors.

• Comprehensive understanding of product movement through a B2B distribution channel — sell-in and pull-through are concepts you have effectively managed concurrently, even under pressure.

• Proven ability to influence stakeholders who may not have sought your input — including sales teams, brand managers, and senior leadership — while maintaining positive relationships.

• Comfort in creating plans with incomplete data and adapting them as circumstances evolve.

• Strong financial expertise — capable of developing a business case, defending a budget, and engaging in P&L discussions.

• Willingness to take on any task that contributes to the business, regardless of its perceived status.

• Bachelor’s degree in marketing, business, or a related field; an MBA is preferred, but a strong track record is the most critical factor.

🏝️ Benefits

• A strong values-driven organization that recognizes and rewards contributions.

• A culture focused on learning, where a majority of team members believe they can meet their career goals.

• Over 94% employee engagement based on the January 2025 global employee survey results.

• 99% of our employees express that they “love to tell people that they work for WD-40 Company!”