Channel Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Design and implement comprehensive partner marketing campaigns.

• Oversee co-marketing efforts with distributors, resellers, and strategic allies.

• Assist in partner enablement by providing marketing materials and campaign toolkits.

• Organize webinars, events, digital marketing initiatives, and content syndication activities.

• Propel lead generation strategies across partner channels.

• Establish and enhance MQL and SQL qualification standards.

• Administer lead nurturing and marketing automation processes.

• Guarantee seamless lead routing and handoff procedures between Marketing, Sales, and Partners.

• Evaluate pipeline contributions and campaign return on investment.

• Maintain and refine marketing automation workflows within HubSpot.

• Assist with CRM data quality, segmentation, and reporting frameworks.

• Collaborate with Marketing Operations on lead scoring and lifecycle oversight.

• Ensure precise campaign attribution and funnel analysis.

• Monitor campaign effectiveness and conversion statistics.

• Analyze the performance of the MQL → SQL → Opportunity funnel.

• Create dashboards and executive summaries.

• Recognize optimization possibilities to enhance partner engagement and pipeline development.

⛳️ Requirements

• Minimum of 3+ years of experience in Channel Marketing, Demand Generation, or B2B Marketing.

• Experience collaborating with indirect sales channels and partner ecosystems.

• Solid understanding of marketing automation and CRM workflows.

• Practical experience with HubSpot.

• Knowledge of lead scoring, lifecycle stages, and workflow automation.

• Familiarity with campaign analytics and reporting methodologies.

• Strong skills in stakeholder management.

• Analytical and data-oriented mindset.

• Exceptional communication and project management abilities.

• Capability to work collaboratively in an international setting.

🏝️ Benefits

• Caring PASSIONATELY about keeping our customers safe – We’re dedicated to solving problems. Whatever it takes.

• Thinking UNCONVENTIONALLY to stay ahead – The world never fails to surprise us. So let’s surprise it first.

• Doing the hard work to make things SIMPLE – Craft and hone something that delights in its simplicity.

• Working COLLABORATIVELY to build success – The power of the team will always make us faster and better.