Channel Marketing Manager

This is a fully remote position, open to applicants in Mexico, +4 more states.

📋 Description

• Driving and executing a collaborative marketing strategy and go-to-market planning across all facets of the marketing mix: merchandising, sales tools, training, media publications, digital, events, and more.

• Establishing and nurturing marketing relationships to influence partner engagement for both ATL and BTL initiatives.

• Utilizing data-driven sales, operations, and management strategies to inform and scale marketing campaigns and channel programs.

• Internally communicating the channel's needs to aid in influencing decision-making.

• Identifying and developing necessary marketing assets to support the marketing strategy and promote joint offerings.

• Managing annual budgets and reporting on key metrics such as projected and actual outcomes. Tracking, measuring, and reporting on the success of marketing programs.

• Leading creative campaign briefing discussions with partner contacts, with the ability to influence partner leadership and agencies.

• Acting as an expert on both Geotab and partner brands, ensuring all activities yield joint value outcomes and comply with all privacy and data protection regulations.

• Facilitating roundtables, customer briefings, and other forums to foster customer advocacy and gather Voice of the Customer (VOC) insights.

⛳️ Requirements

• A minimum of 5+ years of experience managing commercial and marketing relationships with Telecom Wireless Carriers or Fortune 500 accounts.

• Bachelor’s degree in Marketing, Business Administration, Commerce, Sales, or a related field.

• An equivalent combination of education and/or work experience in a related field may be considered.

• Ability to create effective channel strategies that align with overall marketing and business objectives, taking into account target audience, market trends, and the competitive landscape; disciplined in strategic planning, execution, and analysis of all programs to enhance customer loyalty and optimize promotional strategies; strong critical thinking skills with a proven history of leading innovative business improvements in multichannel settings.

• Proficiency in building and maintaining robust relationships with channel partners to drive mutual growth and meet sales targets.

• Expertise in developing comprehensive marketing plans tailored to different channels, including promotions, advertising campaigns, incentives, and sales support materials; demonstrated experience in executing plans that drive cross-channel portfolio growth through scalable marketing strategies.

• A deep understanding of Geotab products or services being marketed, including their features, benefits, competitive advantages, and target customer segments.

• Ability to leverage market research and competitive analysis to identify channel opportunities, trends, and potential challenges.

• Proficiency in analyzing marketing data, such as sales figures, ROI, and channel performance metrics, to assess the effectiveness of marketing initiatives and refine future strategies.

• Capability to provide training, resources, and support to channel partners to enhance their understanding of products/services and improve their sales effectiveness.

• Understanding of brand guidelines and the ability to ensure consistent brand messaging and positioning across all channel marketing activities.

• Strong interpersonal and communication skills for effective collaboration with internal teams (e.g., sales, product development, marketing) and external partners to align channel marketing activities with overall business objectives; experience in influencing price, distribution, and merchandising placement across various functions and levels, as well as in launching rewards, recognition, and spiff programs.

• Experience in developing and managing channel marketing budgets, effectively allocating resources, and maximizing ROI.

• Ability to adapt to changing market conditions and devise creative solutions to address channel-specific challenges or opportunities; adept at executing against multiple priorities and thriving in a fast-paced, results-driven work environment.

• Skill in managing multiple projects simultaneously, prioritizing tasks, and meeting deadlines in a dynamic environment.

🏝️ Benefits

• Flexible working arrangements

• Home office reimbursement program

• Baby bonus and parental leave top-up program

• Online learning and networking opportunities

• Electric vehicle purchase incentive program

• Competitive medical and dental benefits

• Retirement savings program