Campaign and Demand Generation Manager

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Manage the strategic creation and implementation of comprehensive marketing campaigns and digital initiatives that highlight the value and benefits of the life science portfolio.

• Assess the quality of leads generated by campaigns and work alongside marketing operations to enhance conversion rates and foster growth in the commercial funnel.

• Spearhead multi-channel partner discovery, performance monitoring, and the strategy and creation of content, particularly in eChannels and on LinkedIn.

• Foster collaboration among stakeholders from various operating companies, including marketing operations, copywriting, sales, and digital services teams.

• Gather Voice of Customer feedback and insights from market research to refine product messaging.

• Develop strategies for digital experiences and improve website deployment.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline with over 7 years of relevant experience, or a Master’s degree in a related field with more than 5 years of relevant experience.

• Proficiency in B2B demand generation, performance/digital marketing, or campaign management.

• Demonstrated experience in designing and executing integrated B2B campaigns that encompass the entire buyer’s journey.

• Results-driven, data-oriented storytelling, and creative, customer-focused marketing expertise.

• Capability to manage complex, multi-channel initiatives, the adoption of commercial AI, and digital content ecosystems.

• Strong interpersonal and communication abilities with a talent for collaborating across varied operating groups.

• Experience in life sciences, biopharma, diagnostics, or biotechnology is advantageous.

• Familiarity with SF Marketing Cloud, HubSpot, Dreamdata, and Salesforce is a plus.

• Experience working collaboratively with global colleagues across different regions and time zones is beneficial.

🏝️ Benefits

• Bonus/incentive pay

• Paid time off

• Medical insurance

• Dental insurance

• Vision insurance

• 401(k)

• Flexible, remote working arrangements for eligible positions

• Reasonable accommodations for applicants and employees with disabilities