Business Operations & Marketing Manager

📋 Description

• Take charge of and ensure the integrity, organization, and precision of CRM data.

• Standardize stages of the pipeline, lead tracking, and attribution methodologies.

• Handle extensive datasets (10,000–50,000+ records), including cleaning and auditing processes.

• Enhance CRM workflows and automate processes to minimize manual tasks.

• Oversee segmentation, data imports/exports, and preparation for campaigns.

• Create and sustain dashboards to monitor: Leads, Conversions, CPL (Cost Per Lead), CPA (Cost Per Acquisition), ROI by channel, and conversion cycle duration.

• Provide weekly performance reports containing insights and suggestions.

• Take ownership of marketing attribution across all channels.

• Actively recognize underperforming campaigns and enhance their performance.

• Coordinate outbound campaigns (cold calling, SMS, RVM, direct mail, referrals).

• Manage lead lists, segmentation, and the flow of CRM data.

• Monitor campaign performance and perpetually refine processes.

• Assist with LinkedIn and email outreach efforts.

• Supervise and manage a remote team (VAs, cold callers, lead managers).

• Conduct weekly KPI meetings and monitor performance metrics.

• Identify operational bottlenecks and execute solutions to address them.

• Serve as the primary operational contact for leadership.

• Support performance evaluations and proactively tackle underperformance issues.

• Develop and maintain SOPs for all repeatable processes.

• Oversee and manage ClickUp (or equivalent tools) for task and workflow administration.

• Implement automation (Zapier, ClickUp, etc.) to enhance efficiency.

• Ensure scalable onboarding procedures for new hires.

⛳️ Requirements

• A minimum of 4 years of direct experience in Operations or Marketing Operations management roles (not adjacent/support functions).

• Near-native English proficiency (C2 or strong C1 level, both written and spoken, suitable for client interactions).

• Proven hands-on experience with Salesforce (CRM management, reporting, pipelines, and data integrity).

• Strong understanding of marketing performance metrics and KPI frameworks (CPL, CPA, ROI, conversion rates, attribution models).

• Demonstrated experience managing team accountability frameworks (KPIs, scorecards, performance tracking, weekly reporting schedules).

• Experience in managing and holding remote teams accountable (VAs, SDRs, marketing ops, or similar roles).

• Advanced Excel/data analysis skills (Power Query or equivalent is highly preferred).

• Experience in handling and structuring large datasets (10K–50K+ records).

• Proven capability to build dashboards and convert data into actionable insights.

• Strong organizational, analytical, and problem-solving abilities.

• A high ownership mindset with the capacity to work independently in unstructured environments.

🏝️ Benefits

• Performance-based bonuses linked to operational and team results.

• Annual salary review (including cost-of-living adjustments).

• Internet/home office stipend.

• Paid time off plus U.S. holidays (after 6 months of employment).

• Long-term growth opportunities with direct access to leadership.