Business Operations & Marketing Manager

📋 Description

• Take charge of ensuring the integrity, structure, and accuracy of CRM data.

• Establish standardized pipeline stages, lead tracking, and attribution logic.

• Handle extensive datasets (10,000–50,000+ records), including data cleaning and auditing.

• Enhance CRM workflows and automation to minimize manual tasks.

• Create and manage dashboards that monitor: Leads, Conversions, CPL (Cost Per Lead), CPA (Cost Per Acquisition), ROI by channel, and conversion cycle time.

• Provide weekly performance reports that include insights and recommendations.

• Oversee marketing attribution across all channels.

• Proactively pinpoint underperforming campaigns and optimize their performance.

• Coordinate outbound campaigns (cold calling, SMS, RVM, direct mail, referrals).

• Monitor campaign performance and continuously refine processes.

• Assist in LinkedIn and email outreach efforts.

• Manage and supervise a remote team (VAs, cold callers, lead managers).

• Conduct weekly KPI meetings and track performance metrics.

• Identify operational challenges and implement effective solutions.

• Serve as the primary operational point of contact for leadership.

• Support performance reviews and proactively address any underperformance issues.

• Develop and maintain SOPs for all repeatable processes.

• Oversee and manage ClickUp (or similar tools) for task and workflow organization.

• Implement automation tools (Zapier, ClickUp, etc.) to enhance efficiency.

• Ensure scalable onboarding processes for new team members.

⛳️ Requirements

• Minimum of 4 years of direct experience in Operations or Marketing Operations management roles (excluding adjacent/support functions).

• Near-native proficiency in English (C2 or strong C1 level, both written and spoken, suitable for client interactions).

• Demonstrated hands-on experience with Salesforce (managing CRM, reporting, pipelines, and ensuring data integrity).

• Strong understanding of marketing performance metrics and KPI frameworks (CPL, CPA, ROI, conversion rates, attribution models).

• Proven experience in establishing team accountability frameworks (KPIs, scorecards, performance tracking, weekly reporting schedules).

• Experience in managing and holding remote teams accountable (VAs, SDRs, marketing ops, or similar roles).

• Advanced skills in Excel/data analysis (Power Query or equivalent is highly preferred).

• Experience in managing and structuring large datasets (10K–50K+ records).

• Proven capability to create dashboards and convert data into actionable insights.

• Excellent organizational, analytical, and problem-solving skills.

• Strong ownership mindset with the ability to work independently in unstructured environments.

🏝️ Benefits

• Bonuses based on performance linked to operational and team outcomes.

• Annual salary review including cost-of-living adjustments.

• Stipend for internet/home office expenses.

• Paid time off plus U.S. holidays (available after 6 months).

• Long-term growth opportunities with direct exposure to leadership.