Business Operations Manager – Real Estate

📋 Description

• Take ownership of CRM data integrity, structure, and accuracy.

• Standardize the stages of the pipeline, as well as lead tracking and attribution logic.

• Handle extensive datasets (10,000–50,000+ records), including their cleaning and auditing.

• Enhance CRM workflows and automation to minimize manual tasks.

• Oversee segmentation, imports/exports, and the preparation of campaign data.

• Create and sustain dashboards that monitor: Leads, Conversions, CPL (Cost Per Lead), CPA (Cost Per Acquisition), ROI by channel, and conversion cycle time.

• Provide weekly performance reports that include insights and recommendations.

• Take charge of marketing attribution across all channels.

• Actively identify underperforming campaigns and enhance their performance.

• Coordinate outbound campaigns (cold calling, SMS, RVM, direct mail, referrals).

• Manage lead lists, segmentation, and the flow of CRM data.

• Monitor campaign performance and continuously refine processes.

• Support LinkedIn and email outreach efforts.

• Manage and supervise a remote team (VAs, cold callers, lead managers).

• Conduct weekly KPI meetings and track performance metrics.

• Identify operational bottlenecks and implement effective solutions.

• Serve as the primary operational point of contact for leadership.

• Assist with performance reviews and proactively address instances of underperformance.

• Develop and maintain standard operating procedures (SOPs) for all repeatable processes.

• Own and manage ClickUp (or similar tools) for task and workflow management.

• Implement automation tools (Zapier, ClickUp, etc.) to enhance efficiency.

• Ensure scalable onboarding processes for new hires.

⛳️ Requirements

• A minimum of 4 years of direct experience in Operations or Marketing Operations management roles (not adjacent/support functions).

• Near-native English proficiency (C2 or strong C1, both written and spoken, at a client-facing level).

• Demonstrated hands-on experience with Salesforce (CRM management, reporting, pipelines, and data integrity).

• Strong understanding of marketing performance metrics and KPI frameworks (CPL, CPA, ROI, conversion rates, attribution models).

• Proven experience in owning team accountability frameworks (KPIs, scorecards, performance tracking, and weekly reporting cycles).

• Experience in managing and holding remote teams accountable (VAs, SDRs, marketing ops, or similar).

• Advanced Excel/data analysis skills (Power Query or equivalent is strongly preferred).

• Experience in handling and structuring large datasets (10K–50K+ records).

• Proven ability to create dashboards and translate data into actionable insights.

• Excellent organizational, analytical, and problem-solving skills.

• A strong ownership mindset with the capability to operate independently in unstructured environments.

🏝️ Benefits

• Performance-based bonuses linked to operational and team outcomes.

• Annual salary review (including cost-of-living adjustments).

• Internet/home office stipend.

• Paid time off + U.S. holidays (after 6 months).

• Long-term growth opportunity with direct exposure to leadership.