Business Operations & Marketing Manager

📋 Description

• Take ownership of and uphold the integrity, structure, and accuracy of CRM data.

• Standardize stages in the pipeline, lead tracking, and attribution logic.

• Oversee large datasets (ranging from 10,000 to over 50,000 records), including cleaning and auditing procedures.

• Enhance CRM workflows and automation to minimize manual tasks.

• Manage segmentation, imports/exports, and preparation of campaign data.

• Develop and maintain dashboards that monitor: Leads, Conversions, Cost Per Lead (CPL), Cost Per Acquisition (CPA), Return on Investment (ROI) by channel, and conversion cycle duration.

• Provide weekly performance reports complete with insights and recommendations.

• Be responsible for marketing attribution across all channels.

• Actively identify underperforming campaigns and refine their performance.

• Coordinate outbound campaigns including cold calls, SMS, RVM, direct mail, and referrals.

• Manage lead lists, segmentation, and the flow of CRM data.

• Track campaign performance and continuously enhance processes.

• Support LinkedIn and email outreach efforts.

• Supervise and lead a remote team (including VAs, cold callers, and lead managers).

• Conduct weekly KPI meetings and monitor performance metrics.

• Identify operational bottlenecks and implement effective solutions.

• Serve as the primary operational point of contact for leadership.

• Assist with performance reviews and proactively address any underperformance.

• Create and maintain Standard Operating Procedures (SOPs) for all repeatable tasks.

• Oversee and manage ClickUp (or comparable tools) for task and workflow management.

• Implement automation tools (such as Zapier, ClickUp, etc.) to enhance efficiency.

• Ensure scalable onboarding processes for new employees.

⛳️ Requirements

• A minimum of 4 years of direct experience in Operations or Marketing Operations management roles (not in adjacent or support functions).

• Near-native proficiency in English (C2 or strong C1 level, both written and spoken, suitable for client interactions).

• Demonstrated hands-on experience with Salesforce (including CRM management, reporting, pipelines, and data integrity).

• Strong understanding of marketing performance metrics and KPI frameworks (such as CPL, CPA, ROI, conversion rates, and attribution models).

• Proven experience in establishing team accountability frameworks (KPIs, scorecards, performance tracking, and weekly reporting cadences).

• Experience in managing and holding remote teams accountable (including VAs, SDRs, marketing operations, or similar roles).

• Advanced skills in Excel and data analysis (experience with Power Query or equivalent is highly preferred).

• Experience in handling and structuring large datasets (10K–50K+ records).

• Proven ability to build dashboards and convert data into actionable insights.

• Strong organizational, analytical, and problem-solving abilities.

• High ownership mindset with the capacity to operate independently in unstructured environments.

🏝️ Benefits

• Performance-based bonuses linked to operational and team outcomes.

• Annual salary review including cost-of-living adjustments.

• Internet/home office stipend.

• Paid time off plus U.S. holidays (available after 6 months).

• Long-term growth opportunity with direct involvement with leadership.