Business Operations Manager – Marketing

📋 Description

• Take charge of maintaining the integrity, structure, and accuracy of CRM data.

• Standardize the stages of the pipeline, lead tracking methods, and attribution logic.

• Manage extensive datasets (10,000–50,000+ records), including cleaning and auditing procedures.

• Enhance CRM workflows and automation to minimize manual tasks.

• Develop and oversee dashboards that track: Leads, Conversions, CPL (Cost Per Lead), CPA (Cost Per Acquisition), ROI by channel, and conversion cycle time.

• Provide weekly performance reports that include insights and recommendations.

• Oversee marketing attribution across all channels.

• Actively identify underperforming campaigns and optimize their performance.

• Coordinate outbound campaigns (cold calling, SMS, RVM, direct mail, referrals).

• Manage lead lists, segmentation, and the flow of CRM data.

• Monitor campaign performance and continuously enhance processes.

• Supervise and manage a remote team (VAs, cold callers, lead managers).

• Conduct weekly KPI meetings and track performance metrics.

• Identify operational bottlenecks and implement effective solutions.

• Create and maintain Standard Operating Procedures (SOPs) for all repeatable processes.

• Manage and oversee ClickUp (or similar tools) for task and workflow management.

• Implement automation tools (Zapier, ClickUp, etc.) to boost efficiency.

• Ensure scalable onboarding processes for new employees.

⛳️ Requirements

• A minimum of 4 years of direct experience in Operations or Marketing Operations management roles (not in adjacent/support functions).

• Near-native English proficiency (C2 or strong C1 level, both written and spoken, suitable for client-facing interactions).

• Demonstrated hands-on experience with Salesforce (CRM management, reporting, pipelines, and data integrity).

• Strong understanding of marketing performance metrics and KPI frameworks (CPL, CPA, ROI, conversion rates, attribution models).

• Proven experience in developing accountability frameworks for teams (KPIs, scorecards, performance tracking, and weekly reporting cycles).

• Experience managing and ensuring accountability for remote teams (VAs, SDRs, marketing ops, or similar roles).

• Advanced Excel/data analysis skills (Power Query or equivalent is strongly preferred).

• Experience in handling and structuring large datasets (10K–50K+ records).

• Proven capability to create dashboards and translate data into actionable insights.

• Excellent organizational, analytical, and problem-solving skills.

• A strong ownership mindset with the ability to operate independently in unstructured environments.

🏝️ Benefits

• Performance-based bonuses linked to operational and team outcomes.

• Annual salary review to account for cost-of-living adjustments.

• Internet/home office stipend.

• Paid time off plus U.S. holidays (after 6 months of employment).

• Long-term growth opportunities with direct exposure to leadership.